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TrackMaven

TrackMaven

Overview

What is TrackMaven?

According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both…

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Recent Reviews

TrustRadius Insights

TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across …
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Better Content, Indeed

10 out of 10
August 28, 2015
Better content through data-driven insight? Their promise is accurate. We’ve used TrackMaven to identify short and long term opportunities …
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Right on track!

9 out of 10
March 28, 2015
TrackMaven is a great window into how our and our competitors' content marketing efforts perform, with real time results and the ability …
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Social Tracker

5 out of 10
August 15, 2014
Incentivized
At my previous company, I used it to pull engagement metrics against our competitors for Facebook, Instagram and Pinterest. I also used …
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Pricing

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What is TrackMaven?

According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital…

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is TrackMaven?

According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.

TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.

TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.


TrackMaven Features

  • Supported: Social, Content, and Web Analytics
  • Supported: Competitive Intelligence
  • Supported: Social and Content Attribution
  • Supported: Pipeline Attribution
  • Supported: News Monitoring

TrackMaven Screenshots

Screenshot of With unified reporting across your social media, blog, email, ads, website analytics, automation, CRM, and more, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.

TrackMaven Integrations

TrackMaven Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web

TrackMaven Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)40%
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Comparisons

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Reviews and Ratings

(23)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across different channels. Users rely on TrackMaven to evaluate their social media efforts and analyze the content strategies of their competitors. The reports generated by TrackMaven are highly regarded for their visually appealing format and are often included in quarterly reports. The platform offers customizable dashboards that can be shared across the organization, catering to different analytics needs.

One of the key benefits of TrackMaven is its ability to track internal metrics, particularly in the marketing department. By leveraging data-driven insights provided by TrackMaven, marketers can identify short and long-term opportunities on various social platforms, leading to better content creation and overall marketing strategy. The software enables users to measure social and earned media performance, monitor trending stories, track competitors' activities, and benchmark successes in content marketing. Additionally, TrackMaven serves as a hub for consolidating metrics from different social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, saving valuable time for marketers.

In addition to marketing applications, TrackMaven finds utility in other industries as well. For example, in the high school study abroad vertical, TrackMaven provides an analytical overview of social media efforts and competitive intelligence. In the adtech industry, it proves crucial for business development strategies by assisting in brand visibility and social media monitoring. The software also plays a pivotal role in formulating large campaign launches by providing deep insights into competitors' content effectiveness. Overall, TrackMaven proves to be a valuable tool for businesses looking to gain a competitive edge through data-driven analysis and benchmarking against industry competitors.

Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.

Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.

Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.

Lacking On-boarding Materials: Some users have expressed their disappointment with the on-boarding materials provided by the software, stating that they are lacking and could be improved.

Desire for Easier-to-use Visualizers: Several reviewers have mentioned a desire for easier-to-use visualizers within the software. They feel that the current options can be difficult to navigate and would like to see improvements in this area.

Need for Integration with Other Software: Users have requested integration with other software platforms, such as Hootsuite, in order to create more comprehensive analytical reports. They believe that this integration would greatly enhance their ability to analyze data and make informed decisions.

  • Users recommend taking the time to explore all the features and benefits of TrackMaven. Fully understanding its capabilities is crucial for making the most of the platform.

  • Asking questions is highly recommended to ensure TrackMaven meets the desired level of detail and analysis. Communicating with the support team or during onboarding can help clarify any uncertainties.

  • Users suggest utilizing TrackMaven's support team and onboarding experience. Taking advantage of their assistance leads to a smoother implementation process and maximizes the benefits of using the platform.

Attribute Ratings

Reviews

(1-14 of 14)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently, TrackMaven is being used by our Social department alongside other tools. It aims to provide a hub for our social metrics (Facebook, Twitter, Instagram, YouTube, LinkedIn) so we can access all of the metrics at once, saving time bouncing between the different platforms. Recently, they did receive an update to their dashboards that is easier to navigate than the previous version.
  • Efficient - All social platforms within a single login.
  • Dashboards - New dashboards that are easy to navigate & customize.
  • Content Feed - Customized feed that can present posts from competitive brands.
  • For our current needs, TrackMaven performs well with everything being fairly easy to use. I would suggest that you reach out to their support team to have someone walk you through the product.
TrackMaven is well suited for businesses that analyze their overall footprint by channel against other brands. This is especially helpful if you have a heavy focus on social media as you can track each channel individually at one time and against competing brands.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My organization utilizes TrackMaven for competitive social tracking, as well as the performance of our own brands. It is used by the Social Media department. We also use our services with TrackMaven to supply deep insights for large campaign launches.
  • Competitive tracking.
  • Normalization of data across brands and platforms.
  • Clean API.
  • Templated reports.
  • Use case examples for deeper adoption and utilization.
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
Mandi Lindner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
TrackMaven is used for our high school study abroad vertical as an analytic overview of our social media efforts and, primarily, as competitive intelligence. Each of our in-house users requires a different view of the analytics in TrackMaven and we are able to create our own dashboards or collaborate and share them across the organization. I primarily utilize TrackMaven's Content feed to see how our competitors are advertising across seasons, most recent campaign strategies, and across their own brand units. This feature is invaluable and incredibly helpful in planning our own campaigns, language, and competitive search and social advertising campaigns. TrackMaven's support team is responsive and patient as we learn the system and adopt usage in our growing marketing department.
  • Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
  • Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
  • Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
  • Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
  • Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
  • Content Feed - functionality rests with third party integration, would like to see this data updated more often
  • ROI Calculations - would love to be able to input metrics for ROI and see it calculated across KPI charts and Funnel Analysis
  • Software Integrations - would love to see a TrackMaven app integration with Hootsuite, our SMMS system, in order to create truly comprehensive and granular analytical reports on social media efforts across all verticals
TrackMaven is incredibly useful for brands to see an overview of their paid and organic social media efforts in comparison to their closest competitors. I would like to see it implemented across some of our other brand verticals but wonder if the dashboards and reports would become too cumbersome. Where TrackMaven really succeeds is in competitive intelligence and benchmarking, but singular brand analytics could be reported using native sources just as easily.
April 01, 2016

TrackMaven rules!

Mark Murdock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it for analytics, to track what how we match up against competitors and what types of content our competitors are using. Probably most notably, the reports from TrackMaven are the ones that end up in quarterly reports because they look great.
  • Reports. Build is easy and they look terrific in presentations.
  • Ease. It's REALLY easy for anyone to use.
  • Looking at your competitors. Being able to look at our share of voice vs. our competitors is really great.
  • Inclusion of paid analysis (which I understand is about to happen).
As a social media professional, TrackMaven is a must. It's affordable and it delivers the goods better than pretty much any vendor. Their customer service is OUT OF THIS WORLD.
August 28, 2015

Better Content, Indeed

Matt Siegel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Better content through data-driven insight? Their promise is accurate. We’ve used TrackMaven to identify short and long term opportunities across nearly every social platform in terms of topics, pacing, wording, and a host of other granular aspects that otherwise wouldn’t fit on the same chart.
  • It gives you a macro and micro view of your digital presence.
  • Their staff insights add valuable "human" analysis to complement the platform.
  • They respond to questions and feedback with a quickness.
  • There is still some meat on the bone in terms of connecting its users as a community. They're off to a great start, but this will take some time.
TrackMaven is not a "set it and forget it" technology. It's a great compass, but someone still needs to steer toward the waypoints it illuminates.
Shanna Cook | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
My team and I use TrackMaven for social performance and competitive benchmarking. It's great for pulling metrics, setting benchmarks, and developing competitive tracking campaigns.
  • Social performance: you can find out just how well each specific post did. I like to use it to find out what was the best performing post on every platform on a weekly basis.
  • Metrics: You pull a variety of metrics that you wouldn't be able to do as easily within the social platforms themselves. It's not clunky or cumbersome at all and TrackMaven gives you the option to export it into charts that are easy to share with your management team.
  • Competitive benchmarking: Their "average interactions per post normalized across 1000 fans" helps you figure out exactly how well you are doing compared to other brand social pages.
  • Press coverage is hard to pull as easily as the social coverage.
  • I wish there was a way to determine influencers / who's talking about you.
This is definitely more of a social tool than a PR tool, but my whole team benefits from it!
Kelsey Printz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use TrackMaven to track internal metrics on primarily our social efforts.
  • Customer service
  • Easy to use platform
  • Robust platform
  • Making visualizers easier to use
  • Tracking media articles
  • Tracking media results
I think for someone using this as a social tracking tool, you will be impressed with the metrics it provides. From a media listening standpoint, I think there is room for improvement. TrackMaven seems to cater more to social performance.
Derek Overbey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is being used in the marketing department, more specifically in content and social media marketing. It solves two issues. 1. It gives us an easy to use platform to see what our competition and other respected brands are doing and 2. It gives us the ability to benchmark our progress to make sure we are moving in the right direction.
  • Ease of use - Really easy to understand UI
  • Collects all the data. I've used similar tools that only gave you a partial glimpse into my own or my competitor's activities.
  • The customer service is top notch!
  • The on-boarding materials are a little lackluster. This could be tightened up.
  • Sharing graphs between company users is something that needs to happen.
I think you need to have a significant social presence for the data to provide value. What I mean is you need to be producing content and taking action to see improvement of what you are doing.
March 28, 2015

Right on track!

Brian Platt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
TrackMaven is a great window into how our and our competitors' content marketing efforts perform, with real time results and the ability to tag and filter searches through social media platforms, relative impact, absolute engagement and based on a chronological timeline. TrackMaven helps in so many ways.
  • Tagging and filtering features in the real time activity feed
  • Customizable email alerts when our content or the content of others go viral.
  • Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG.
  • Overall the count is great, but there are some times that it's off by a small percentage. Brought it up to their support and dev teams and they are on it!
TrackMaven is great for customer and competitor insight.
Casey Davis-Van Atta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As a communications department, we use TrackMaven to measure our social and earned media performance, monitor trending stories, keep tabs on what other companies and organizations are sharing, and benchmark our successes in content marketing.
  • TrackMaven captures a slew of social media metrics and aggregates them in a single place. I still spend some time using native, platform-specific analytics software (e.g., analytics.twitter.com), but much less than I used to. For the most part, TrackMaven collects all the data I need -- every post, every share, every new follower, on every platform -- and feeds it into a single analytics tool.
  • TrackMaven makes it easy to turn data into insights. A lot of that happens automatically: rather than just telling you how many times your followers interacted with a particular LinkedIn post, for example, TrackMaven will also tell you that it performed 3.6x better than average. With a few clicks, you can see how it stacked up to everything else you posted in a given time period (on that platform or others), or benchmark it (in absolute or relative terms) against other properties you track. We're especially fond of TrackMaven's visualizer tool, which is an intuitive way to measure metrics over time and tease out correlations between them.
  • TrackMaven's team is simply the best. Whether we're having a quarterly review meeting or chatting over Gmail, TrackMaven has always gone the extra mile to make sure we're getting the most out of their software. Always available, helpful, and fun to work with.
  • For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
If your organization takes social media seriously and understands the value it can deliver, TrackMaven is a really good buy.
Kevin Esteves | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using TrackMaven to track the performance of our own digital assets at the league level, while also tracking the performance of assets from our teams and competitors. It is a tremendous tool for us because it allows us to track so many brands in one place, where we can get great insight into how our content is performing in our relative, social ecosystem.
  • Metrics exports: The exports are available in a number of formats and can export data on a daily, weekly, or mothly basis over a large time period, which is critical for us.
  • Metrics visualizer tool: The graphs are great for tracking multiple metrics across multiple brands all in one place
  • Engagement tracking in a clean newsfeed: Again, the ability to see where our content stands among our competitors in a newsfeed like format is great. After sorting by engagement, we can easily digest the best social content out there in a given time range.
  • Because of the sheer amount of data that it pulls - and the constantly changing APIs - there are minor issues from time to time with certain feeds being pulled into the data stream. However, any time I have had an issue, the TrackMaven team has been SUPER helpful, efficient and timely in fixing any issue.
Do you need to track metrics competitively across a vast number of brands? If yes, that is where you can really leverage the most benefit out of the tool. TrackMaven is optimal for big brands and companies that have a ton of assets across a number of different platforms. It aggregates all of the key metrics in one place.
Score 9 out of 10
Vetted Review
Verified User
We're using Track Maven to gain insight into content that our competitor's are using, how they are using it, and what works vs. what does not. We leverage that intelligence to formulate the best strategy for our social media marketing channels.
  • Customer service is excellent. Knowledgeable, willing to take the time and train in person if you are near their offices, and willing to go the extra mile.
  • User friendly interface.
  • Track Maven stays on top of trends happening in the social media industry and offers this additional insight to clients.
  • So far we don't have improvement suggestions yet. WE have a new team and have not been using them too long.
Yes, [I] would definitely recommend TrackMaven -- not only is it a great product but it has smart and trustworthy people behind it.

As a manager overseeing the users, before you purchase TrackMaven, I would make sure you have a social media manager in place who can use it daily and get the most out of it. Like everything else it takes daily care -- listening and leveraging the tools and insights provided. Make it really work for you.
Score 10 out of 10
Vetted Review
Verified User
TrackMaven was a crucial piece of the overall business development strategy at the small adtech software startup where I used to work. Adtech is a very vocal and equally transient industry, especially with the recent acceleration of interview ad dollars - as opposed to more traditional TV, print, etc. As a small company in such a large landscape, we greatly utilized social media in order to insert our name and brand into the overall discussion. TrackMaven was essential for this very necessary first step. As a BD associate at a small firm, I did not have the time to constantly monitor all the different veins of social media. The TrackMaven activity feed solved this initial problem perfectly by not only aggregating all of my different social media feeds, but by the data that was included in the feed- especially Impact Score. Knowing how well a single post was resonating through the companies in which I was interested helped me to efficiently spend my social media focused time. Finally, the data returned on my social media posts was equally important. TrackMaven allows you to analyze your own impacts allowing for very robust A/B testing.
  • Organizes the information and data that you need in a very intuitive way
  • Greatly increases the efficiency of your time-spent re: Social Media
  • Allows for A/B testing in a unique and novel way - including not only solo posts but also response/reaction posts
  • Largest data set that I have seen in a similar software package
  • TrackMaven delivers an Impact Score that measures the response to a given post. It would be useful if this Impact Score was scaled to match my interest in a company. For example, a possible client responding to a competitor's tweet is more important than a generic company responding.
TrackMaven was built for competitor tracking, which it does extremely well. That said, the company where I was working actually had very few competitors - the perks of being a startup. That said, we mostly used the software to track how our target accounts were interacting on social media, in order to efficiently insert ourselves into the conversation. Even this functionality, which is not the quintessential use-case for TrackMaven, was greatly improved by the software. With that in mind, I would recommend TrackMaven to anyone who finds they need to organize and optimize their social media campaigns.
August 15, 2014

Social Tracker

Score 5 out of 10
Vetted Review
Verified User
Incentivized
At my previous company, I used it to pull engagement metrics against our competitors for Facebook, Instagram and Pinterest. I also used TrackMaven to pull specific posts for our social media accounts to find out which specific posts performed well with certain time periods or overall.
  • Captures engagements of specific posts.
  • The interface is visually friendly and seemed easy to use to filter out things you don't want to see.
  • The representatives who helped when there were any errors, were very accommodating and helped right away.
  • The graph tool needs improvement to make it easier to visually look at the progression between brands, it just seemed really busy at times when you pulled several brands.
  • I had issues with exporting data because of the browser I was using which was sometimes frustrating when I needed to pull certain things on a deadline.
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