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TrackMaven: In a nutshell
Updated May 10, 2019

TrackMaven: In a nutshell

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrackMaven

Currently, TrackMaven is being used by our Social department alongside other tools. It aims to provide a hub for our social metrics (Facebook, Twitter, Instagram, YouTube, LinkedIn) so we can access all of the metrics at once, saving time bouncing between the different platforms. Recently, they did receive an update to their dashboards that is easier to navigate than the previous version.
  • Efficient - All social platforms within a single login.
  • Dashboards - New dashboards that are easy to navigate & customize.
  • Content Feed - Customized feed that can present posts from competitive brands.
  • For our current needs, TrackMaven performs well with everything being fairly easy to use. I would suggest that you reach out to their support team to have someone walk you through the product.
  • We are only beginning to explore utilizing more tools for analyzing ROI and TrackMaven could be part of the shift that we make from "just reporting".
TrackMaven is easier to use and has a better interface but we still use NetBase for other specific requests.
TrackMaven is well suited for businesses that analyze their overall footprint by channel against other brands. This is especially helpful if you have a heavy focus on social media as you can track each channel individually at one time and against competing brands.