TrustRadius Insights for Cyfe, by Traject are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Robust and Capable Dashboards: Users have consistently praised the robustness and capability of Cyfe's dashboards, with multiple reviewers mentioning this as a standout feature. They appreciate that the dashboards can handle an incredible amount of data sources, allowing them to gather and analyze data from various sources in one place.
Fair Pricing: The fair pricing of Cyfe has been mentioned by many users, who consider it to be an incredible value for the features and customization options offered. This positive sentiment is further reinforced by the fact that users find Cyfe to be cost-effective compared to other similar tools.
Customization Options: Users highly appreciate the customization options available in Cyfe, specifically mentioning their ability to give their dashboards a custom feel. They like being able to adjust the layout, add widgets, and resize them according to their preferences, which enhances the flexibility and personalization of their dashboard experience.
Traject is not a trustworthy company. They breached our agreement, owe us $50,000, and have no concern for business integrity.
Pros
support
outsourced support
Cons
paying their vendors
business ethics
Likelihood to Recommend
They are not suitable to do business with. I would always choose a trustworthy vendor. This company has outsourced the support that our company, CrewBloom, provides. I would go another direction if I were in your shoes. Please also be sure to set up payment terms that protect you and your business.
We wanted to be able to view all of our marketing metrics in one central dashboard. Cyfe allowed us to do this. This helped keep tabs on the state of the organization as far as website traffic or other GA metrics, social media advertising metrics, and so on. It also pulled in Public Relations things like articles or press coverage through Google alerts feed.
Pros
An extremely wide range of plugins is available. One reason we went with Cyfe is that we could incorporate all of our software solutions.
Allows for a lot of customization through adding widgets, resizing them, and selection as to what.
Extremely cost effective.
Cons
It would be nice to show multiple metrics within one widget. I would like to be able to go into FB Ads and select my top metrics. Or Select only one campaign (instead of a cumulative of all). So, in that way, it needs more functionality and customization.
Was not able to get other team members to use/see value in the dashboard to the same level I did. Some tips or resources from Cyfe on how to best use or integrate would be helpful.
Likelihood to Recommend
Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.
Cyfe is a good system that keeps all the data very organized. It has helped us act as a team, easily showing the work that we do for our clients. It feels good to be well informed about client interactions. I would say that Cyfe is good and worth every penny. It also offers a service that automatically extracts data from a variety of online services like social media platforms, project management programs, and ad platforms, and makes it easy to create custom dashboards.
Pros
It is very good and intuitive and innovative and easy to use.
It is attractive and easy to enter to keep complete information on a page.
I like that I connect with different tools that one needs when working.
Cons
The only bad thing is that it is sometimes a bit confusing, especially its interface, which is good but not as modern as it should be.
Likelihood to Recommend
Cyfe is a good tool for analysis and reports. It has a spectacular dashboard with many widgets, and the price is cheap. This tool has style--go for it.
At Art Unlimited, we used Cyfe to show our clients metrics on various platforms so they could track their performance, including Google Analytics and social media platforms like Facebook. We were also able to use Cyfe for internal monitoring of their accounts. We had tried another software before, Klipfolio, but it was far too complicated to set up, and it was challenging to get our clients logged in. Cyfe solved this for us. With a simple link, we could let our clients see exactly what was happening to their business accounts, and (bonus points!) they couldn't break it.
Pros
Great developer support
LOTS of customization available
Easy on the eyes
Mostly intuitive to learn
Cons
Better social media metrics integration
More cohesive pricing plan (It seemed like additional costs cropped up at odd times.)
Maybe some more themes? I felt like the arrays could be more colorful.
Likelihood to Recommend
<ul><li>Cyfe is particularly suitable for giving your clients (or your boss) a brief, uncomplicated overview of various performance metrics. It has just enough depth to look legit (and it is legit), but it's got enough eye-candy, colored-graphicness to keep your audience entertained.</li><li>It may be less well-suited to a company that's trying hard to track all its own metrics on an in-depth level.</li><li>They're improving all the time, so if it's not the right choice yet, set a reminder to revisit it in a few years! </li></ul>
We used Cyfe for client reporting, and as an agency, it's auto-emails that is sent out weekly saved us a lot of time. We also enjoyed the PDF generator feature for quick printing if needed. It also supported the integrations we required, such as Facebook and Google. We hardly ever had issues, and the Cyfe support team was always great.
Pros
Auto-Reporting
Data Syncing Speed
Ease of use for training staff
Cons
We wish it had a newer UI update
Cyfe white labeling is excellent, but we wish the email customization were better.
We wish it could integrate with other financial apps other than Stripe.
Likelihood to Recommend
Cyfe is well suited for an Agency but perhaps not too well suited for companies that have a lot of manual data inputs because it would be easier doing that in something like Google Sheets instead. Also, last I checked, they only supported stripe, so if your SaaS or eCom store doesn't use Stripe, that's a limitation.
We use Cyfe to collect information for reports to our client related to social media analytics mostly. We haven't properly explored the other features but plan to since the price recently went up. We've found the statistics for social to be helpful but would like to be able to produce reports for clients.
Pros
Facebook pages analytics.
Instagram basic information (increases in followers, etc.).
Twitter analytics (followers, mentions, etc.).
Cons
The process of adding widgets is kind of clunky.
I'd really like reports.
Likelihood to Recommend
It's well suited for quick analytics but not necessarily for analyzing channels across a company or for running reports. But those tools are expensive and this is pretty affordable. At the time we found it, it was really powerful for the money and since they've added some features and increased the price. We want to dive deeper into functionality to see if it can still be worth the investment.
Our company uses Cyfe to quickly aggregate social media and other digital analytics as they relate to the success (or failure) of our client's marketing campaigns. Once linked to social media accounts, websites or email platforms, Cyfe creates visual dashboards with various metrics all in one place, making our analytics reporting so much easier.
Pros
Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
Colored visualizations of stats make it easy to notice when campaigns are taking off
Cons
Cyfe's preset stat "buckets" don't allow for customization--for instance, if I want to see a client's FB ads stats, it'll pull the number of impressions but not reach--why can't I adjust for the metric I want to see?
Visualizations show various stats that are on incommensurate scales, causing people to misread them or misinterpret the data
Metrics are basically all quantitative--lacks qualitative data gathering skills
Likelihood to Recommend
Cyfe is good for businesses that manage multiple websites, email campaigns and social media accounts for multiple clients, as it allows you to easily pull stats and visualize them all in one place. Make one account for each client and ask Cyfe to grab the metrics that are most meaningful to your campaigns, then you can share your dashboards with your clients, or like us, use Cyfe's visualizations to create aesthetically pleasing reports for clients to read.
We use Cyfe as a dashboard for our KPIs in the office (showing traffic, conversion rates, paying customers and some other things - like SEO metrics, customer support stats etc.). It's awesome in that it automates KPI/goal tracking and lets everyone in the company see what is moving in which way.
Pros
Cheap ($19/m I believe?)
Easy to set up
A lot of data integrations
Cons
Format of the graphs (would love an option for each widget to show line, area, gauge, etc.) and be able to adjust min/max etc.
Likelihood to Recommend
Quick and easy dashboard with a lot of integrations. If you need something quick and you can play with the widgets yourself; it is great! If you have very specific formats you'd like to follow, that's where it might lack a bit ("out of the box"; i.e. solvable with some technical integrations, Zapier, Google Sheets, etc.).
We use Cyfe to have Third Party information and analytics for our clients. We are an agency that specializes in business social media and this allows a good look at what we are doing for the clients. Our account managers and higher ups use it for statistics. Cyfe allows us to check ourselves, as well and get a good progress report.
Pros
Lots of options on types of stats it can read
Many accounts can be watched at once
Good admin privileges
Cons
It can be clunky to use
No search feature when you have a lot of accounts for quick access
Likelihood to Recommend
I think Cyfe is a very good first step into reporting. It sits at a very good price point whereas you can definitely up the price with other companies and features. It's a good starter program that gets you up and going. I do not think it is suited for anyone not willing to look at details. It can be hard to explain what each of the numbers means.
