Item: Cyfe, by Traject
Rating: 8
Author: Verified User

Overall Satisfaction with Cyfe, by Traject

Use Cases and Deployment Scope

We wanted to be able to view all of our marketing metrics in one central dashboard. Cyfe allowed us to do this. This helped keep tabs on the state of the organization as far as website traffic or other GA metrics, social media advertising metrics, and so on. It also pulled in Public Relations things like articles or press coverage through Google alerts feed.

Pros and Cons

Pros

An extremely wide range of plugins is available. One reason we went with Cyfe is that we could incorporate all of our software solutions.
Allows for a lot of customization through adding widgets, resizing them, and selection as to what.
Extremely cost effective.

Cons

It would be nice to show multiple metrics within one widget. I would like to be able to go into FB Ads and select my top metrics. Or Select only one campaign (instead of a cumulative of all). So, in that way, it needs more functionality and customization.
Was not able to get other team members to use/see value in the dashboard to the same level I did. Some tips or resources from Cyfe on how to best use or integrate would be helpful.

Return on Investment

Cyfe did not have a significant ROI. It was useful and helped me do my job better.

Key Insights

Do you think Cyfe, by Traject delivers good value for the price?

Yes

Are you happy with Cyfe, by Traject's feature set?

Yes

Did Cyfe, by Traject live up to sales and marketing promises?

Yes

Did implementation of Cyfe, by Traject go as expected?

Yes

Would you buy Cyfe, by Traject again?

Yes

Other Software Used

Constant Contact, Facebook Business Manager (formerly Pages Manager), Google Analytics

Usability

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Support Rating

I didn't interact with their support tea all that much but they seemed helpful when I did.

Likelihood to Recommend

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Cyfe Feature Ratings

Comments

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Cyfe, good at what it does, it just doesn't do everything.