VOCKAM

VOCKAM is a SAAS web application designed to facilitate and automate customer-centric key account management, according to Vockam SAS, the product's vendor. It aims to bring together both the seller and buyer organizations into one platform, enabling seamless collaboration on strategic objectives and account plans across departments, business units, and organizations. VOCKAM centralizes the use of existing digital tools used for partner relationships, providing a comprehensive solution for managing CRM information, meetings, news, surveys, requests, complaints, and documents.

Key Features

One Interface For Both Organizations: VOCKAM unites both organizations into one platform, fostering collaboration on strategic objectives. It enables the development and execution of account plans across departments, business units, and organizations. The platform centralizes the use of existing digital tools used for partner relationships, reducing the need for multiple systems.

Facilitate Communication and Evaluation: VOCKAM facilitates effective communication and evaluation between the seller and buyer organizations. It provides detailed feedback from stakeholders in the buyer company, going beyond a Net Promoter Score. The platform offers a performance matrix to evaluate the overall relationship and identify areas for improvement. Tasks can be divided and managed through a shared action-Kanban, ensuring accountability and follow-up.

Strategic Analyses on Customer Relationship: VOCKAM provides in-depth insights into competitors targeting key account customers. It offers a strategic toolbox to prioritize actions and strengthen the unique value proposition for each strategic customer. The platform helps identify competitors or alternative solution providers and develop strategies to stay ahead.

Customer Intimacy Option: VOCKAM enhances customer intimacy through quarterly phone call interviews with buying firm members. Researchers can assist customers in going through specific survey questions, ensuring comprehensive feedback. The platform allows for rich comments to be added, facilitating communication and issue resolution. It enables the closure of the loop after resolving issues or achieving set goals, maintaining strong customer relationships.

SAAS Web Application: VOCKAM is a SAAS web application that seamlessly connects data and knowledge from buyers and sellers. It enables the co-development of seller-buyer partnerships, going beyond sales enablement. The platform provides real-time overviews and transparent communication across different silos. It eliminates pain points related to communication, evaluation, document control, meetings, complaints, and requests.