Overview
What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Webtrends - Competing with GA is a tough sell
WebTrends Analytics On Premises - A Workhorse, Not a Ferrari
Wishing I could go back to Webtrends
Webtrends Analytics Reviews
Webtrends Infinity Analytics - an honest review
Webtrends Streams to Success for your Organization
Webtrends 8.5
Webtrends Review from long experience
The promise of a powerful analytics tool which was deceiving
It …
On-premise version not as strong as SaaS product.
Webtrends - Falling behind the curve
Not recommended
Webtrends in Big Distribution
Webtrends - The Good, The Bad, and the Ugly
Choose a different solution
Pricing
What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Webtrends Analytics?
Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.
Webtrends Analytics Features
- Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
- Supported: Configurable digital dashboards
- Supported: Reports
- Supported: Metrics and Dimensions
- Supported: Administration
- Supported: Path and Scenario Analysis
- Supported: Unlimited Data Collection
- Supported: Ad-Hoc Data Exploration
- Supported: Extensive data export
- Supported: Standard and customized analytics reporting
Webtrends Analytics Screenshots
Webtrends Analytics Integrations
Webtrends Analytics Competitors
Webtrends Analytics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone, Blackberry |
Webtrends Analytics Downloadables
Frequently Asked Questions
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Reviews and Ratings
(67)Community Insights
- Business Problems Solved
- Pros
- Cons
Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.
Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.
In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.
The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.
Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.
Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.
Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.
Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.
Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.
Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.
Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.
Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.
Attribute Ratings
Reviews
(1-2 of 2)- Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
- Great control over custom reports, custom dimensions and metrics
- Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
- Requires careful setup and planning during implementation
- If using web server logs, you're able to re-analyze historical data - but it takes time and careful planning/execution.
- It would be great to have a fully implemented public test profile to send potential clients to see all the product's features
- Wish it supported Microsoft HyperV virtualization. Last time I checked, only VMWare was supported for virtualization of on premises installations.
- Positive: internal user education and awareness improved once a complete implementation was done.
- Solved many site navigation mysteries.
- Reduced marketer's guesswork because real visitor data intelligence was gleaned from new reports/analysis.
- Adobe Analytics,Google Analytics
- Public relations
- Marketing
- Public outreach
- Management
- Social media
Software developer (javascript, html, jquery) for complete hosted or on-premises implementation and enhancements
- Determine inbound traffic sources and keywords
- Determine customer path to desired information
- Determine website usage / validate outreach efforts
- Validate website availability around the clock from local and international traffic sources.
- Find and diagnose previously unrecognized website usability issues and underlying database/ERP flaws.
- Developed a lightweight non-Javascript hybrid method of website traffic and revenue analysis using WT on-premises product.
- Enhance data collection and reporting using custom reports, funnel analysis, content grouping features
- Prior Experience with the Product
- Implemented in-house
- Planning, setup/installation, tagging, go-live, ongoing maintenance
- Study site structure and reporting needs.
- Determine hardware requirements and configuration, network visibility of collection server, analysis server, etc.
- tag website appropriately and test in a private environment if possible
- Launch/re-launch tagged website and begin analysis of data collected
- Refine tagging, data collection and report configuration as needed to correct errors, allow for new scenarios, etc.
- Determining how to correct previous installation vendor's assumptions and errors
- Educating IT about the need to ensure good data quality
- Online training
- In-person training
- Self-taught
- Custom product and campaign code lookups, query string substitution, custom reports
- Funnel / scenario analysis (if the funnel is well defined to begin with!)
- Data export (XLS, CSV)
- Technical expertise is required when implementing this product to the fullest extent of its capabilities. Don't be fooled by "pros" who have never implemented it before and don't underestimate implementation schedules, tagging requirements.
- Less technical users will need guidance from those well-versed in using the product reports interface
- To get to a supported version of the product running on supported hardware
- To get new features/functionality
- Faster analysis runs
- More sophisticated sementation without reanalysis
The change went well, but internal users needed training on the new reports.
Great Customer Service and an Okay Product
- First and foremost, the customer service for Webtrends is excellent. Even if my name is not on the account, they will go out of their way to make sure everything is coded properly. Plus, they have a very active social media team that looks to answer small questions quickly that pop up on Twitter.
- Implementation of Webtrends is a rather easy process for the basics. Compared to Omniture, I would say it takes about half the time.
- I'm a big fan of the URL generator. When trafficking digital media, generating URLs can be a real pain and the generator is far better than anything for Google Analytics or Omniture.
- Over the years, they have greatly improved the UX and UI of the system. It used to look more like an IT tool than a Business Intelligence tool. Now, I feel that it can operate as both.
- Functionality is dependent upon implementation. If an IT department is in charge of implementation, then they will not be looking for the same things that a marketer needs.
- Certain clients have required that I and my staff have to be on their network in order to access Webtrends. Accessing via a VPN connection can slow down the data download process.
- Like all web analytics platforms, generating custom reports with multiple variables can effect the data output. I have found that the limit on Webtrends for a good pull is three dimensions. (I then have to go back and merge the data sets on my own.)
- I would love for greater level of integration with adservers like DART or Atlas. If I could line up cookie level logs on the analytics and adserver, I could execute much deeper attribution and better QA.
- Webtrends has had a negative impact on my business objectives because most people are not familiar with the tool when they come on to my teams. Start up on projects can be slow as a result. I even find myself speaking to junior analysts in terms of Google Analytics in order to teach them.
- Once the product is installed and ready to go, Webtrends is consistent and offers clean data that can easily be distributed throughout the organization. Scheduling report distributions is a breeze and can satisfy all types of job functions' data needs.
- The strongest positive impact lies in the fact that using a properly set up Webtrends helps make digital advertising campaigns better. From a QA stance, I can see if a click through URL isn't set up properly. From an optimization point of view, I can see which creative and placements are driving the most conversions. This allows me to make smarter media and creative investments for my clients.
The factor that would force me to switch is familiarity. Many more web analysts know and understand Google Analytics and Omniture. If a big redesign is coming up and the analytics staff is increasing, deployment time can be a real issue. Training new staff on Webtrends can slow down this process. However, it should be noted that because of their excellent customer service an individual can get lots of help on the learning curve.
If the colleague is in marketing like me: I do most of my reporting through Tableau now, and Google Analytics allows me to pull the data directly into the program without downloading to an Excel file first. This is a big issue for me. If Webtrends can get themselves included on Tableau, I would be more apt to recommend it.
If the colleague is in IT, I would recommend with the caveat that they have to be flexible and talk to the other portions of their organization to ensure that reporting is optimized for all departments.
If the colleague is in finance, I would say that it's a good investment from the customer service standpoint. Omniture tends to be more expensive (Google Analytics Premium is definitely more expensive) so you need to see how your organization is going to use the information. Sometimes a business only needs the free version of Google Analytics, the work is not data intensive at that point and it's not worth the money.
- Reliable data. There is no sampling like the free Google Analytics.
- Security. If data security is a concern at your organization, Webtrends is a great resource.
- Quality Assurance. From site functionality to campaign health, Webtrends enables an organization to ensure optimal performance.
- We track ad server data and web trends data simultaneously to ensure that our ad server is not over reporting clicks, thus saving us money and increasing efficiency.
- I'd love for deeper integration in Facebook apps; however, this is more dependent on Facebook's willingness than Webtrends.
I greatly appreciate the fact that they have employees out on social media looking to help customers. What's even better about this is the fact that my name wasn't on the account and they were still willing to help. That is the best type of customer service I have encountered.