Wishing I could go back to Webtrends
March 29, 2018

Wishing I could go back to Webtrends

Nathan Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

On Demand

Overall Satisfaction with Webtrends Analytics

I used Webtrends at a previous position, and boy do I miss it. We used it for complete weblog analytics to discover trends between purchases, site visitation patterns and our own forecasting. We used two feeds of Webtrends, a data dump and the UI. Webtrends allowed us to quickly and easily determine new demographics and merge important data with our other reports.
  • Having used two competitors, the company I am with now uses Omniture, I can honestly say that Webtrends is the best web analytics software I have used. Its UI is very intuitive and easily customized.
  • The back-end data is fairly easy to get to, and it's no hassle getting IP or log level data, unlike competitors. I work with a team of web analysts now and talk about Webtrends to them like the munchkins talked about the Wizard of Oz. It's just a more superior software than most to data mine.
  • Webtrends has great customer service support. They were able to allow us to build out custom reporting and dumps for our specific industry without price gouging us.
  • I would like to see stronger SQL integration into the UI program and software.
  • Better tutorials for people
  • More user groups in our area.
  • We provided analysis that increased our sales 10 percent for our web-based products. We were able to create better products dependent on customer searches.
  • We managed vendor participation better. We had a few companies referring people to us, and we were able to track their results and cut the ones that weren't performing.
  • We were able to do stronger forecasting by looking into where and how people engaged with our site.
Using Omniture at my current place of employment and using Google Analytics as a backup at both, Webtrends is the clear superior product. I go back to how easy the UI is to navigate and how simple it is to get user level data that isn't duplicated or doesn't try to pigeon hold you into additional services . Webtrends also has great customer service which allowed us to create custom data dumps without charging us exhorbant per data dump fees. I wish I could go back to Webtrends.
Webtrends is great if you are looking for IP analyst web data without heavy levels of UI glut to interfere with your exploration of the data. We used Webtrends extensively to mine user behavior for our various webpages and to track referrals from the many clubs we manage. Tying this data back to other reports was very easy.