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Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many …
Overview
What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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- Premium Consulting/Integration Services
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What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
Product Details
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- FAQs
What is Webtrends Analytics?
Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.
Webtrends Analytics Features
- Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
- Supported: Configurable digital dashboards
- Supported: Reports
- Supported: Metrics and Dimensions
- Supported: Administration
- Supported: Path and Scenario Analysis
- Supported: Unlimited Data Collection
- Supported: Ad-Hoc Data Exploration
- Supported: Extensive data export
- Supported: Standard and customized analytics reporting
Webtrends Analytics Screenshots
Webtrends Analytics Integrations
Webtrends Analytics Competitors
Webtrends Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry |
Webtrends Analytics Downloadables
Frequently Asked Questions
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Google Analytics 360 are common alternatives for Webtrends Analytics.
Reviewers rate Implementation Rating highest, with a score of 9.9.
The most common users of Webtrends Analytics are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.
Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.
In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.
The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.
Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.
Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.
Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.
Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.
Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.
Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.
Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.
Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.
Attribute Ratings
Reviews
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May 21, 2018
Webtrends - Competing with GA is a tough sell
Webtrends analytics is your run of the mill web analytics software that is being used within our digital marketing dept. It is able to track and provide insights for our e-commerce website and goals set via trackers. It is primarily used by manager level associates to produce reporting and feedback to c-level execs within our company.
My company uses WebTrends on premises, and has ever since I started work here. During my tenure we have added Google Analytics to our website, but we continue to use WebTrends as well.
March 29, 2018
Wishing I could go back to Webtrends
I used Webtrends at a previous position, and boy do I miss it. We used it for complete weblog analytics to discover trends between purchases, site visitation patterns and our own forecasting. We used two feeds of Webtrends, a data dump and the UI. Webtrends allowed us to quickly and easily determine new demographics and merge important data with our other reports.
January 26, 2017
Webtrends Analytics Reviews
Score 9 out of 10
Vetted Review
Verified User
We use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools available compliment each other.
January 25, 2017
Webtrends Infinity Analytics - an honest review
Score 10 out of 10
Vetted Review
Verified User
For several years, we've used Google Analytics as the primary data-gathering tool for our websites. GA has several frustrations, and the larger our membership grew, the more inaccurate the data became. We considered several 'paid for' analytics suppliers, and we decided to work with Webtrends - using their Infinity product. The Webtrends team were super helpful at introducing us to the tool and demonstrating how it could help our particular needs, as this isn't a 'one size fits all 'product' - it can be customised. The team contacted us regularly with additions they made that would help us solve the data problems we were looking for and this doubled as demo sessions to also showed us what Webtrends Infinity was capable of - things that we hadn't considered that have since been ultimately useful. And, since choosing to go ahead with Webtrends Infinity, we've been very satisfied with the standard of customer service - guiding us in using the product, producing dashboards for us, readily accepting feedback, and being available for questions whenever we need them. These guys really know their stuff, and I have no doubt whatsoever that we made the right decision. Having accurate data that we can really dig into has been a huge boost to us and has had an immediate effect on decision making within the company.
April 08, 2015
Webtrends Review from long experience
Score 7 out of 10
Vetted Review
Verified User
Our use case is as an interactive agency. Some of our clients come to us as Webtrends customers, and we provide implementation and/or support as part of our overall web site development and maintenance practice. The Webtrends consumers at our clients' organizations tend to be in the marketing area, as the tool is used for one or more of the following: 1) assess the performance/value of the web site itself, 2) assess the performance of the marketing that brings people to the web site, or 3) for diagnostics, i.e. what parts of the content, navigation, etc seem to be causing site visitor successes or problems. The audience for the first is execs, for the second is marketers, and for the third is site managers and strategists.
Score 3 out of 10
Vetted Review
Verified User
We implemented Webtrends on 9 (with the promise of taking advantage of the version 10 release) on our 8 top website domains out of 32.
It was used in addition to other existing Analytics tools: Google Analytics and Tealeaf.
Our goal was to solve the following business problems:
It was used in addition to other existing Analytics tools: Google Analytics and Tealeaf.
Our goal was to solve the following business problems:
- Campaign tracking supporting our redirecting structure
- Multiple currency handling under the same domain name
- Absence of data sampling 50,000 URLs/day or 500,000 visits/month
- Acceptable reporting performance speed
- Funnel analysis options
- Data import and 3rd party integration (ESP)
- Data export capabilities to other BI solutions (EDW)
- Visitor segmentation (personalization)
- Data ownership (client vs. vendor)
- Service Level Agreement (SLA)
September 25, 2014
Not recommended
Score 1 out of 10
Vetted Review
Verified User
We used Webtrends until last month but we decided to move to to Google Analytics since we found a lot of restrictions with this product.
July 11, 2014
Webtrends in Big Distribution
Webtrends was the primary web analytics used in our North American eCommerce operations. It was used to measure overall traffic levels on our site as well as to look at specific customer usage (logged-in versus non-logged-in) and to provide deeper reviews of customer site search. This data was used to help manage our overall site search and SEO efforts.
June 03, 2014
Webtrends - The Good, The Bad, and the Ugly
Score 7 out of 10
Vetted Review
Verified User
Webtrends is used on a department by department basis. In most cases, the requirement is simply to gauge the effectiveness of the web site by measuring the number of visitors visiting the web site, and comparing usage month over month. Some of the newer implementations use Smart Tags rather than log files, and drill down deeper into how the web site is being used.
June 01, 2014
Choose a different solution
Score 1 out of 10
Vetted Review
Verified User
We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they do analytics is behind the times. While it was used Globally, we have had many issues getting the business to get into the tool to really use it.
May 21, 2014
Engaging Metrics and Users
Score 6 out of 10
Vetted Review
Verified User
It's been used more at the departmental level. It was planned for high level use which then was left in limbo since resources weren't available (turn over).
Score 9 out of 10
Vetted Review
Verified User
We used Webtrends On Premises with SDC and Tag Builder to analyze B2B, B2C and local government websites. Typically it is used by a several departments to determine the effectiveness of their outreach. It provides an alternative to 'free' web analytics tools and other paid hosted WA tools.
May 09, 2014
WebTrends 9 Review
Score 8 out of 10
Vetted Review
Verified User
WebTrends is used by approximately 400 people across the organization who are trained as Web Authors. Web Authors are responsible for content management on the internal web pages for their department. We use WebTrends to gather data (visits, views, etc) and transform it into actionable information that we use to optimize web traffic.
May 08, 2014
Webtrends: Falling behind in analytics world
Score 5 out of 10
Vetted Review
Verified User
Webtrends was being used by our clients for analytics purposes, primarily marketing professionals. Typically, users were interested in tracking interaction-level data such as user paths and marketing channels, and in some cases for data visualization and report-building.
May 06, 2014
Webtrends Analytics Review
Score 8 out of 10
Vetted Review
Verified User
Used to track website engagement (ie. ad performance, overall webpage traffic, referring pages/sites)
Used by marketing departments within the organization.
Address areas of improvement for site performance. For example, one ad space performing better than another, certain webpages within a site that are getting more traction, etc.
Used by marketing departments within the organization.
Address areas of improvement for site performance. For example, one ad space performing better than another, certain webpages within a site that are getting more traction, etc.
May 02, 2014
Sufficient but perhaps needs updating to compete
Score 3 out of 10
Vetted Review
Verified User
This is being used by our eCommerce team, as well as our Analytics team to get a deeper look into our website traffic, performance, and usability. The data received from WebTrends helps us to make critical business decisions that impact revenue.
May 02, 2014
Webtrends
Score 4 out of 10
Vetted Review
Verified User
It's used by our analytics department to assess the viability of our websites that we produce. If there are usability issues or technical problems with a site, Webtrends helps us address those.