Name: Whenwhyhow
Price: 2500 USD
Author: Anbotux Data Intelligence

Help Desk

Web and Video Conferencing

Customer Support

Feature Management

Functional Testing

Mind Mapping

Development

Business Intelligence (BI)

Calibration Management

Collaboration

Dropshipping

Enterprise Search

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Performance Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Storage

Configuration Management

DevSecOps

Disk Cloning

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Interoperability

Metadata Management

Network Access Control (NAC)

Network Performance Monitoring

Remote Monitoring and Management

SaaS Backup

Scale-Out Storage

Server Virtualization

Static Application Security Testing (SAST)

Storage Area Network

Test Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Ecommerce Personalization

Email Marketing

Event Management

Marketing Attribution

Marketing Automation

Search Marketing Intelligence

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales

Secure Service Edge (SSE)

Security

Car Rental

Construction Accounting

Direct Secure Messaging

Home Health Care

Hospital Management

Medical Office EMR & EHR

Population Health Management

Veterinary

Vertical-Specific

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Whenwhyhow is a Behavioral Customer Data Platform (CDP) developed by Anbotux Data Intelligence SL. According to the vendor, it is designed to provide customer-mindset analytics and actionable AI-based digital empathy management. This platform aims to enhance customer loyalty, reduce churn, and improve the lifetime customer value (LTCV) for businesses of all sizes. Whenwhyhow caters to a wide range of industries, including customer service verticals, data-driven companies, banking and fintech, insurance and insurtech, as well as airlines and transportation.

## Key Features

**Customer Mindset Analytics**: According to the vendor, Whenwhyhow incorporates Fourth Party Data to validate Zero Party Data provided by customers and explores the "whys" of First Party Data to predict future customer actions. This understanding of customer mindsets is intended to help businesses improve personalization and engagement.

**Chatbot A/B Analytics and User Chat Skills Profiling**: The platform provides aggregated chatbot-centric analytics for A/B testing, segment-based usage analytics for personalized customer experiences, and individual user-chat-skills profiling to optimize customer interactions. This feature is designed to help businesses improve their chatbot performance and deliver tailored customer experiences.

**Banking & Fintech**: According to the vendor, Whenwhyhow utilizes PSD2 and other data sources to enhance customer-mindset understanding. It aims to enable a data-driven customer-centric approach for neobanks and fintech companies by combining customer spending profiles with insurance risks for better offerings.

**Insurance & Insurtech**: The platform aims to help businesses understand the worries, concerns, and price sensibility of insurance customers. It is intended to anticipate and solve customer concerns with empathetic interaction and leverage PSD2 data to offer the best insurance options.

**Airlines & Transportation**: According to the vendor, Whenwhyhow can identify customers who are reactive to strikes, bad weather forecasts, or competitors' marketing efforts. It aims to empower businesses to empathetically update customers about flight information, inform them about new routes or prices, and adapt customer service channels to each customer's desired type of communication.

**Telcos**: The platform is designed to improve customer service in the telecommunications industry by understanding customer mindsets and enabling empathetic interactions. According to the vendor, it aims to reduce churn and improve engagement through personalized communication. Whenwhyhow can be combined with RCS Business Messaging for enterprise customers.

**Utilities**: Whenwhyhow aims to empower utility companies to provide customer service with empathetic interaction based on detected patterns or trends. It is intended to help counter-react when potential service unavailability occurs and keep businesses informed about competitors' commercial campaigns.

**eCommerce**: The platform aims to optimize the sales channel-mix based on customer interaction styles. According to the vendor, it can fine-tune messaging and push notifications according to customer preferences, leading to improved customer engagement and increased conversion rates.

**API-based Integration with Digital Channels, CRM, and Data Sources**: Whenwhyhow offers quick and easy integration with existing digital channels, CRM systems, and other data sources. According to the vendor, it can be seamlessly implemented in the cloud, ensuring painless and efficient data synchronization.

**Special Financial Version Available**: According to the vendor, there is a tailored version of Whenwhyhow available for the financial industry, meeting specific requirements and regulations. It provides additional value for PSD2 and other financial data sources, enabling a data-driven customer-centric approach for banking, fintech, and wealth management.

Basic

Plus

Growth

Amplitude Analytics

Free

Team

Business

Twilio Segment

Whenwhyhow

Customer Data

Anbotux Data Intelligence

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Whenwhyhow

Overview

What is Whenwhyhow?