Whenwhyhow

Whenwhyhow is a Behavioral Customer Data Platform (CDP) developed by Anbotux Data Intelligence SL. According to the vendor, it is designed to provide customer-mindset analytics and actionable AI-based digital empathy management. This platform aims to enhance customer loyalty, reduce churn, and improve the lifetime customer value (LTCV) for businesses of all sizes. Whenwhyhow caters to a wide range of industries, including customer service verticals, data-driven companies, banking and fintech, insurance and insurtech, as well as airlines and transportation.

Key Features

Customer Mindset Analytics: According to the vendor, Whenwhyhow incorporates Fourth Party Data to validate Zero Party Data provided by customers and explores the "whys" of First Party Data to predict future customer actions. This understanding of customer mindsets is intended to help businesses improve personalization and engagement.

Chatbot A/B Analytics and User Chat Skills Profiling: The platform provides aggregated chatbot-centric analytics for A/B testing, segment-based usage analytics for personalized customer experiences, and individual user-chat-skills profiling to optimize customer interactions. This feature is designed to help businesses improve their chatbot performance and deliver tailored customer experiences.

Banking & Fintech: According to the vendor, Whenwhyhow utilizes PSD2 and other data sources to enhance customer-mindset understanding. It aims to enable a data-driven customer-centric approach for neobanks and fintech companies by combining customer spending profiles with insurance risks for better offerings.

Insurance & Insurtech: The platform aims to help businesses understand the worries, concerns, and price sensibility of insurance customers. It is intended to anticipate and solve customer concerns with empathetic interaction and leverage PSD2 data to offer the best insurance options.

Airlines & Transportation: According to the vendor, Whenwhyhow can identify customers who are reactive to strikes, bad weather forecasts, or competitors' marketing efforts. It aims to empower businesses to empathetically update customers about flight information, inform them about new routes or prices, and adapt customer service channels to each customer's desired type of communication.

Telcos: The platform is designed to improve customer service in the telecommunications industry by understanding customer mindsets and enabling empathetic interactions. According to the vendor, it aims to reduce churn and improve engagement through personalized communication. Whenwhyhow can be combined with RCS Business Messaging for enterprise customers.

Utilities: Whenwhyhow aims to empower utility companies to provide customer service with empathetic interaction based on detected patterns or trends. It is intended to help counter-react when potential service unavailability occurs and keep businesses informed about competitors' commercial campaigns.

eCommerce: The platform aims to optimize the sales channel-mix based on customer interaction styles. According to the vendor, it can fine-tune messaging and push notifications according to customer preferences, leading to improved customer engagement and increased conversion rates.

API-based Integration with Digital Channels, CRM, and Data Sources: Whenwhyhow offers quick and easy integration with existing digital channels, CRM systems, and other data sources. According to the vendor, it can be seamlessly implemented in the cloud, ensuring painless and efficient data synchronization.

Special Financial Version Available: According to the vendor, there is a tailored version of Whenwhyhow available for the financial industry, meeting specific requirements and regulations. It provides additional value for PSD2 and other financial data sources, enabling a data-driven customer-centric approach for banking, fintech, and wealth management.