Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,…
For the latest information on pricing, visit https://www.wordstream.com/pricing
The following is a quick overview of editions offered by other software in similar categories
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be…
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are…
WorkStream would be of little value to anyone who doesn't manage paid search accounts. … the account on a weekly basis. Cost effective: Compared to alternative bid management platforms, WordStream is very cost effective (with fewer bells and … There are much more expensive…
It is not a cheap software … Decreased manual hours Improved campaign performance Lower cost per acquisition
service is awful. Support email is non-responsive. Sales technique to lower price is lock you in to a contract that's impossible to cancel , but they don't … Increased conversion cost
has gone down, while impressions continue going up! Not enough to cover the cost of the software, but it helps to justify the purchase. The higher click rate … rate has lead to more conversions and sales, also helping to justify the cost of WordStream.
to not utilize WordStream. I think they need a smaller business price model, the price may not be accessible to smaller businesses.
our cost per conversion, and can better forecast our impact for the future. … For our needs, WordStream was the most cost-effective … benefit of time-saving tools and personal consulting made the added management cost worthwhile, though we'll be continuing to monitor…
It did not add any value to our AdWords management. … There is no magic solution; you either want to save the management fees which means you need to learn and spend many hours of managing your AdWords
per month by seeing a decrease in cost per conversions. However, this couldn't have been farther from the truth - my cost per conversions & monthly spend … Impact - My Cost per Conversions on my advertising w…
pro already) to work with a Wordstream advisor which is an add'l cost Can be expensive monthly if you are using the tool in combo with the advisor
Lack of Analytics No retargeting integration No IP retargeting integration Price structure
mostly an easier interface that is intuitive. Can't take suggestions at face value and could really mess up a campaign of you follow advice blindly. No spend … the details as much and can instead analyze the suggested prompts Very affordable for managing approximately 300 campaigns @ $45K m…
- at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it). Wordstream has paid for itself already, simply in removing junk … find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register…
