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Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for agencies.
Wordstream tools are available for $199 per month for search spend of up to $2,500 per month, or $319 monthly for search spend between $2,500 and $5,000 per month. $399 monthly buys Wordstream for spend between 5 and 10k, and, should that be insufficient, custom quotes are available.https://media.trustradius.com/product-logos/OZ/WP/3XR0950LBR5H.JPEGWordStreamA Search Marketer's Secret Weapon2018-04-13T18:24:24.709ZI use WordSteam to better manage and optimize our SEM campaigns. Since the tool is meant to primarily improve the efficiency of SEM managers it is not being utilized broadly across our organization. The tool enables me to quickly identify areas in our paid search accounts that need to be optimized (bids, keywords, ads, etc) and improve them on the spot.,Remove duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations.,Keyword URL updates: There isn't an easy way to add new keywords to the account and add custom keyword level "final URLs" to each keyword (this is important for Marketers who use custom tracking parameters at the keyword level).
Ad extensions: WordSteam provides recommendations on how to improve some ad extensions; however, Google's newer ad extensions (Structured Snippets) are not supported by the tool.
Integrations: Currently, WordStream only integrates with AdWords, Bing, and Facebook - the tool would provide much more value if it integrated with more platforms.,10,Saves time: WordStream's "20 Minute Work Week" feature allows marketers to see and act on all recommended updates in the account on a weekly basis.
Cost effective: Compared to alternative bid management platforms, WordStream is very cost effective (with fewer bells and whistles).
Increasing efficiency: The tool identifies account flaws that most marketers might miss if they were being evaluated manually.,aquisio and SEMRush,Kompyte, Reflektive, Udemy for BusinessDustin HoveyFantastic Product!2019-02-02T22:10:28.882ZThe paid search department here at Vizergy uses WordStream daily to manage our Google and Bing Ads accounts for our clients. WordStream has sped up our processes and increased productivity greatly!,WordStream surfaces all of the urgent action items for each individual account.
The platform makes managing negative keywords a breeze.
It also simplifies reporting with automated reports that hit on all of the important metrics.,Some of the algorithms could be smarter. For example, it suggests that we negate close misspellings of key terms when the user intent was clearly applicable.
Sometimes it will suggest that we pause an ad that has only been running for a week or so, which is not long enough for proper testing.
The system can sometimes run slowly, especially the accounts dashboard.,10,Increased productivity by 39%.
For one particular account, CTR increased by 32.99% and CPC decreased by 7.12%.
For the same account, ROI increased 40.87%.,AdStage and Marin Software,SEMRush, Ahrefs Site Explorer, Google AnalyticsJoseph LeshoWordStream Advisor for better Google AdWords PPC Management2019-01-16T00:50:16.888ZWe are using WordStream to have a better handle and management of our Google AdWords account.
They advised us on what we were doing right, what we were doing wrong and ways to improve our metrics and CTRs. It has helped us define how to use our budget more effectively and the educational side was just great when it came to understanding how to set negatives and other aspects that Google isn't always clear about.,Explaining Google AdWords.
Showing examples and metrics.
Keyword analysis tools.,Not all Google AdWord settings can be managed through WordStream.
How to effectively set bid amounts.,8,We're using our budget more effectively.
I'm using my time much more sensibly in their dashboard as opposed to the Google AdWords dashboard.
We can better track and manage our CTRs.,,WordPress, Weebly, Google Analytics, Wix, Harvest, GitHub, Sublime Text, SlackErin HarrisIncreased Performance, Decreased Hours2018-12-15T15:44:40.971ZWe use WordStream to streamline our pay-per-click management for a variety of clients as well as ourselves. It helps us to stay on top of all pay-per-click advertising campaigns across Facebook, Bing, and Google Ads. It helps us to also limit the number of hours we spend on it while actually improving performance.,20 minute work week
Insights into campaigns
Ease of use
One place to manage all our campaigns on different platforms,It is not a cheap software,10,Decreased manual hours
Improved campaign performance
Lower cost per acquisition,,Google Search Console, HubSpot, CyfeDustin BrackettWordStream Gives Google Ads Users An Easier Way to Optimize Their Performance2018-11-25T20:00:44.679ZWordStream is being used by our Sales and Marketing teams to manage our Paid Search campaigns across Google AdWords and Facebook. The tool is used weekly to monitor ad performance and help keep every ad copy and keywords optimized for success. The WordStream consults offer monthly advice to ensure everything is up to best practices.,The 20 minute work week function is an easy way to stay on top of your ads.
Querystream is a good way to see what people are already searching for related to your business.
Keyword Research tool is good for finding the right targets for your content strategy.,Their AI system in the 20 Minute Work Week doesn't always seem to learn what you consistently reject.
Their advice tends to be to build out large amounts of keywords and campaigns which can spread your budget thin.
Would be nice to get more in depth advice on how to optimize ad copy so they perform better.,9,It has saved a lot of time for our team.
It has helped us identify the best keywords for our industry.
The consulting didn't give us much ROI - we already knew most of what they were telling us.,Google Ads (formerly AdWords),WordPress, Vimeo Pro, SurveyMonkeyVerified UserWordStream will help your new marketers!2018-06-20T21:47:03.386ZWordStream has helped our company to have an easy interface to Google AdWords and to help us reduce our spend on ads while increasing views because of the 20 minute work week. It is so easy to use, and if you get a consultant to help, they are so knowledgeable of any WordStream updates and set you up for success. Now that WordStream supports more Facebook Ads, we also use it to create campaigns, except for video which is still not supported.,Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.,We have B2B aspects of our business, so we also advertise on LinkedIn. There is currently no support for LinkedIn ads.
The Facebook Ads do not support the metrics of video ads yet. Hugely disappointing since those seem to perform the best for us.
Video training resources are a little lacking. Perhaps it is because they want to encourage the individual consultants?,8,Our Ad spend has gone down, while impressions continue going up! Not enough to cover the cost of the software, but it helps to justify the purchase.
The higher click rate has lead to more conversions and sales, also helping to justify the cost of WordStream.,NinjaCat and Moz,Insightly, BuzzsumoKaitlin BergSave time and money on Adwords2018-05-18T20:54:22.145ZWe're using WordStream to simplify management of Google Adwords in our business unit, as we have limited time to dedicate to it due to other marketing activities. The prospect of working with a consultant to improve our account structure and strategy was also a factor in deciding to purchase the software. It is not being used outside of our business unit to our knowledge.,Streamlining basic tasks. The 20-minute work week function is great for finding low-hanging fruit in your account (negative keywords to add, underperforming ads to modify, and groups to split, etc.) in a quick, checklist-like function. It keeps you motivated to do at least the basics each week.
Easy negative additions. It's much easier to add single-word negative keywords using the QueryStream tool, rather than the standard Google Adwords interface, which by default has you adding the full search phrase. This may seem like a small thing, but it can greatly reduce the number of clicks needed to manage a larger account.
Ad editing/creation is much easier within the tool than within the standard Adwords setup. I'm able to duplicate ads and make minor tweaks without going through many steps. I also appreciate the tips for improving ad performance during the creation process.
The premier consulting package helps with answering questions and has given me a lot of good feedback regarding the strategic approach to our account and helped me with restructuring campaigns for better ROI.
The ability to see Quality Score at all levels (campaign, ad group, keyword) has given me a much clearer picture of where my account's inefficiencies are and how I can adjust my strategy accordingly.,While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).,8,Since beginning to use the tool, we've seen our search impression share nearly double for some campaigns.
We've increased our click-through rates by over 25% since adding WordStream to our toolset.
I'm more confident in the strategies that are having an impact on our cost per conversion, and can better forecast our impact for the future.,AdWords and Marin Software,AdWords, Slack, AsanaBen RubensteinWordstream $aves2018-06-04T18:57:08.896ZWe primarily utilized Wordstream for their Google & Facebook ads insights. We also used their one on one consulting services. We were not having much success with our Google AdWords campaign so we signed on with Wordstream to streamline our ads and increase our ROI.,Their consulting team is amazing. My consultant, Ben, truly knows his stuff. Even the smallest of notes or suggestions from him would result in massive improvement and click rate.
I love the weekly insights and ad monitoring. The suggestions improved as time went on, and I found the suggestions for ad changes to be a great way to use our ad budget more efficiently.,When I was using Wordstream, a great frustration of mine was the inability to have your leads exported into Wordstream. I know this was an improvement that they were already looking into at the time. This is also a fault of FB as they do not make FB Ad Leads easily to access so I do not think this is a big reason to not utilize WordStream.
I think they need a smaller business price model, the price may not be accessible to smaller businesses.,10,Simply put it saved us money. We were spending way too much running GoogleAds, and with Wordstream we were able to cut a lot of wasted expenditure.Naomi Marie BrandStay Away From WordStream2018-07-20T18:52:44.238ZWordStream was a tool I decided to use to help us with our adwords efficiencies.,Helps ad negative keywords
Rep is friendly
Platform easy to navigate,Customer service is awful.
Support email is non-responsive.
Sales technique to lower price is lock you in to a contract that's impossible to cancel , but they don't mention that when you cancel.,1,Increased conversion costVerified UserUsed WordStream for Years, Left Dissatisfied...2017-11-21T15:53:08.764ZAs a small business owner, I used WordStream for the last 4 years to manage my paid advertising. I thought it would help me save time and money and help me keep up to date with the new trends in PPC - especially across Adwords, BING and Facebook.,At first their software was really great for managed Google Adwords, because the interface with Google was difficult and confusing. However Google has improved their system and feel your time would be better served learning how to use it rather than investing time using an external software.,Reporting - From the first day of using their "Managed Services" program, I told them I was having issues with reporting. That is why I hired them, because I needed help setting up my PPC accounts and making sure that we were getting the correct data. Over the course of 9 months of using managed services this issue was never resolved. The data was so skewed that we were actually reporting more leads than clicks! The first thing that I had to do when I decided to stop using WordStream was to reach out to BING directly as see why we were experiencing this issue and within two hours we were able to identify the problem and resolve it. (It turns out that the conversion tracking code was on the site in multiple locations) . Why Wordstream was unable to identify this problem when paying $1,600 a month for managed services is beyond me...
ROI - I was thinking that these guys were the experts, that they knew about PPC than I do and would improve our paid advertising. I thought I would easily recovery the amount I was paying them per month by seeing a decrease in cost per conversions. However, this couldn't have been farther from the truth - my cost per conversions & monthly spend went up! Not only was I paying them to "manage" my account - I started paying more in advertising and getting less results.
Customer Service - I got passed around from rep to rep and often times felt that one less than the last. I never really knew how the actual manager was, or who to reach out to when things started going wrong. It was very frustrating!,2,Negative Impact - My Cost per Conversions on my advertising went up. I started getting less leads for more money. On top of that I had to pay a premium price to have them "manage" my account.,HubSpot and Salesforece,HubSpotJason BatemanNot worth wasting your time and money2018-03-08T19:53:46.974ZWe started using Wordstream to manage our Google AdWords account.,Simple reports,It did not add any value to our AdWords management.,1,In my opinion ROI is zero.
Either spend a bit more time on Google AdWords portal and avoid paying the money that you do not need to pay to WordStream or just hire a company to manage your AdWords.
AdWords is a complex configuration and needs expertise, you are better off hiring someone that does this for a living.,Ali BakhtiariWordStream Can Help Boost Your ROI Tremendously2018-01-16T16:46:51.049ZWe use WordStream on a daily basis to help monitor our digital advertising accounts across both Bing and Google. WordStream optimizes both of our accounts' budget/spending, infers what action should be taken with each account, and helps suggest new keywords for bidding purposes. It's been a tremendous optimization tool so far.,Wordstream optimizes the budgets of each individual campaign.
Wordstream suggests new keywords and negative keywords for each campaign.
Wordstream gives you a weekly report on suggested fixes and updates to your accounts.,I would like to see an optional feature where Wordstream provides daily suggested updates.
It would be great if Wordstream could optimize Yahoo! Gemini accounts as well.,10,Wordstream has had positive impact on our ROI across both Bing and Google.,,Adobe PhotoshopVerified UserWordstream and How Michigan Creative Optimized our Clients' AdWords2017-03-24T17:05:54.578ZWe use WordStream to manage our multiple client's adwords accounts. What we find best with WordStream is that we can both push and pull settings, insights, etc. to adwords and pull from adwords. The benching and recommendations of keywords helps us optimize our clients campaigns. Another feature we enjoy is the reporting. This helps us provide detailed reports to clients.,Organization
Ease of Use
Customer Service,Lack of Analytics
No retargeting integration
No IP retargeting integration
Price structure,7,Positive: the consulting feature we pay for is great. Our rep is very helpful and knowledgeable on adwords practices.
Negative: We find that the lack of integration to be a hindrance.
Positive: Push/Pull from and to our adwords account.,,SharpSpringMichael PhelpsAir tight streamlining capabilities with WordStream2017-03-28T18:33:31.135ZFor management of several PPC ad campaigns with numerous ad groups and KW sets within each. Used by the Marketing department and I've used it as a freelancer as well. Optimizes the AdWords campaigns in an easier-to-use interface than what AdWords offers natively.,Great for bulk edits to bidding strategies
Excellent time and work effort saving features
Synchronizes directly with multiple AdWords Ids,Quite a learning curve to learn many of the features
Recommend (unless you are a PPC pro already) to work with a Wordstream advisor which is an add'l cost
Can be expensive monthly if you are using the tool in combo with the advisor,9,Positive: Really can stay on top of spend and leverage the time and effort saving features the tool offers.,Brett Doucette, ABC, MBAA Positive Experience For Guided Decisions2016-09-30T16:21:54.381ZWe are a multi-location agency that manages $750K annual spend in AdWords. We compared to Adwords Editor and Kenshoo and chose WordStream because it provided the best feedback about the quality of the campaigns and analyzes each account for performance, comparable spend across the industry and best practices. It offers an easy to use and visually appealing layout with a "20-minute" work week checklist.,Simple interface that makes suggestions for increasing performance, organizing ad groups and analyzing campaigns for AdWords, Bing and Facebook Ads
Excellent staff and consulting team that provides webinars, individual consultations and training, blogs, best practices and changes to marketing platforms
Awesome reports that are customizable and easy to read, very visual and interactive
Monitors spend, keyword performance, quality scores, ad CTR, use of ad extensions and many other factors to managing PPC,They are rolling out new updates, but currently don't have a search function which makes it slower to find and access accounts
There are some sections that are still on an old layout and those pages are harder to navigate because you have to scroll to the right and can't see the whole screen at once
Some suggestions are not good at first, but by marking the reason for rejecting a suggestion the interface adapts and "learns",8,Great for the novice to intermediate PPC user
Allows a quick review of accounts with suggestions - don't have to analyze the details as much and can instead analyze the suggested prompts
Very affordable for managing approximately 300 campaigns @ $45K month spend,kenshoo, AdWords, Moz, Basecamp, MailChimp, Facebook for Business and TapClicks,AdWords, SpyFu, Basecamp,7,2,Regularly modify campaigns, ad groups, campaigns, keywords, bids
Ad Creation
Cross industry comparisons,Reporting
Reproduction of similar campaigns
Training,Allow non experts to use for keyword research
Better reporting
Integrating Bing,9Amber Stanley-KruthQuick Review of WordStream as an Account Manager2014-05-12T15:21:33.575ZIt was being used to look at ways to optimize accounts, highlight wins and losses. It helps when you manage so many different accounts in managing the results and recommendations. We would use it to narrow down on keyword bidding and find out what keywords were spending too much. You can of course do all of this on your own, however, this really does help you streamline your review.,Keyword Bidding
Highlighting Ad Errors
Campaign Bidding
Negative Keywords,I don't really have anything, it made my life easier.,8,Pretty good, negative keywords help save money and spend where needed.,,6Daniel KeoghStreamline anything you're doing in AdWords2016-09-19T19:33:09.529ZWe use wordstream in the marketing department.,We're grateful for the in-depth help provided by the strategy calls. We had some serious AdWords problems that were deeper that we had thought - WordStream helped us see the light with those.
The WordStream UI is a little old-school/clunky but it's absolutely effective and much more efficient (holy moly is it more efficient) than trying to do the same thing in AdWords itself.,The UI could use some help - it feels like an Excel sheet a lot of the time, and that's never a good thing :) That said, it's not that it's hard to use or that I'm unable to do what I need to do (which is the most important, of course), it's just that it's ... well, not the most modern look, is all.,9,I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.,Verified UserOverall Satisfaction with WordStream2014-05-06T22:05:55.096ZCurrently use for quick performance snapshot of various accounts,Fast
Accurate health of PPC account
Uncovered issues that could be addressed immediately,6,Better service with fast high level audit on PPC campaign health,Altru,7Verified UserUnspecified
WordStream Advisor
41 Ratings
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June 18, 2019
A Search Marketer's Secret Weapon
I use WordSteam to better manage and optimize our SEM campaigns. Since the tool is meant to primarily improve the efficiency of SEM managers it is not being utilized broadly across our organization. The tool enables me to quickly identify areas in our paid search accounts that need to be optimized (bids, keywords, ads, etc) and improve them on the spot.
- Remove duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
- Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
- Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations.
- Keyword URL updates: There isn't an easy way to add new keywords to the account and add custom keyword level "final URLs" to each keyword (this is important for Marketers who use custom tracking parameters at the keyword level).
- Ad extensions: WordSteam provides recommendations on how to improve some ad extensions; however, Google's newer ad extensions (Structured Snippets) are not supported by the tool.
- Integrations: Currently, WordStream only integrates with AdWords, Bing, and Facebook - the tool would provide much more value if it integrated with more platforms.
February 02, 2019
Fantastic Product!
The paid search department here at Vizergy uses WordStream daily to manage our Google and Bing Ads accounts for our clients. WordStream has sped up our processes and increased productivity greatly!
- WordStream surfaces all of the urgent action items for each individual account.
- The platform makes managing negative keywords a breeze.
- It also simplifies reporting with automated reports that hit on all of the important metrics.
- Some of the algorithms could be smarter. For example, it suggests that we negate close misspellings of key terms when the user intent was clearly applicable.
- Sometimes it will suggest that we pause an ad that has only been running for a week or so, which is not long enough for proper testing.
- The system can sometimes run slowly, especially the accounts dashboard.
January 15, 2019
WordStream Advisor for better Google AdWords PPC Management
We are using WordStream to have a better handle and management of our Google AdWords account.
They advised us on what we were doing right, what we were doing wrong and ways to improve our metrics and CTRs. It has helped us define how to use our budget more effectively and the educational side was just great when it came to understanding how to set negatives and other aspects that Google isn't always clear about.
They advised us on what we were doing right, what we were doing wrong and ways to improve our metrics and CTRs. It has helped us define how to use our budget more effectively and the educational side was just great when it came to understanding how to set negatives and other aspects that Google isn't always clear about.
- Explaining Google AdWords.
- Showing examples and metrics.
- Keyword analysis tools.
- Not all Google AdWord settings can be managed through WordStream.
- How to effectively set bid amounts.
December 15, 2018
Increased Performance, Decreased Hours
We use WordStream to streamline our pay-per-click management for a variety of clients as well as ourselves. It helps us to stay on top of all pay-per-click advertising campaigns across Facebook, Bing, and Google Ads. It helps us to also limit the number of hours we spend on it while actually improving performance.
- 20 minute work week
- Insights into campaigns
- Ease of use
- One place to manage all our campaigns on different platforms
- It is not a cheap software
WordStream is being used by our Sales and Marketing teams to manage our Paid Search campaigns across Google AdWords and Facebook. The tool is used weekly to monitor ad performance and help keep every ad copy and keywords optimized for success. The WordStream consults offer monthly advice to ensure everything is up to best practices.
- The 20 minute work week function is an easy way to stay on top of your ads.
- Querystream is a good way to see what people are already searching for related to your business.
- Keyword Research tool is good for finding the right targets for your content strategy.
- Their AI system in the 20 Minute Work Week doesn't always seem to learn what you consistently reject.
- Their advice tends to be to build out large amounts of keywords and campaigns which can spread your budget thin.
- Would be nice to get more in depth advice on how to optimize ad copy so they perform better.
June 20, 2018
WordStream will help your new marketers!
WordStream has helped our company to have an easy interface to Google AdWords and to help us reduce our spend on ads while increasing views because of the 20 minute work week. It is so easy to use, and if you get a consultant to help, they are so knowledgeable of any WordStream updates and set you up for success. Now that WordStream supports more Facebook Ads, we also use it to create campaigns, except for video which is still not supported.
- Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
- The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
- How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
- We have B2B aspects of our business, so we also advertise on LinkedIn. There is currently no support for LinkedIn ads.
- The Facebook Ads do not support the metrics of video ads yet. Hugely disappointing since those seem to perform the best for us.
- Video training resources are a little lacking. Perhaps it is because they want to encourage the individual consultants?
May 18, 2018
Save time and money on Adwords
We're using WordStream to simplify management of Google AdWords in our business unit, as we have limited time to dedicate to it due to other marketing activities. The prospect of working with a consultant to improve our account structure and strategy was also a factor in deciding to purchase the software. It is not being used outside of our business unit to our knowledge.
- Streamlining basic tasks. The 20-minute work week function is great for finding low-hanging fruit in your account (negative keywords to add, underperforming ads to modify, and groups to split, etc.) in a quick, checklist-like function. It keeps you motivated to do at least the basics each week.
- Easy negative additions. It's much easier to add single-word negative keywords using the QueryStream tool, rather than the standard Google AdWords interface, which by default has you adding the full search phrase. This may seem like a small thing, but it can greatly reduce the number of clicks needed to manage a larger account.
- Ad editing/creation is much easier within the tool than within the standard AdWords setup. I'm able to duplicate ads and make minor tweaks without going through many steps. I also appreciate the tips for improving ad performance during the creation process.
- The premier consulting package helps with answering questions and has given me a lot of good feedback regarding the strategic approach to our account and helped me with restructuring campaigns for better ROI.
- The ability to see Quality Score at all levels (campaign, ad group, keyword) has given me a much clearer picture of where my account's inefficiencies are and how I can adjust my strategy accordingly.
- While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
- Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
June 04, 2018
Wordstream $aves
We primarily utilized Wordstream for their Google & Facebook ads insights. We also used their one on one consulting services. We were not having much success with our Google AdWords campaign so we signed on with Wordstream to streamline our ads and increase our ROI.
- Their consulting team is amazing. My consultant, Ben, truly knows his stuff. Even the smallest of notes or suggestions from him would result in massive improvement and click rate.
- I love the weekly insights and ad monitoring. The suggestions improved as time went on, and I found the suggestions for ad changes to be a great way to use our ad budget more efficiently.
- When I was using Wordstream, a great frustration of mine was the inability to have your leads exported into Wordstream. I know this was an improvement that they were already looking into at the time. This is also a fault of FB as they do not make FB Ad Leads easily to access so I do not think this is a big reason to not utilize WordStream.
- I think they need a smaller business price model, the price may not be accessible to smaller businesses.
July 20, 2018
Stay Away From WordStream
WordStream was a tool I decided to use to help us with our adwords efficiencies.
- Helps ad negative keywords
- Rep is friendly
- Platform easy to navigate
- Customer service is awful.
- Support email is non-responsive.
- Sales technique to lower price is lock you in to a contract that's impossible to cancel , but they don't mention that when you cancel.
November 21, 2017
Used WordStream for Years, Left Dissatisfied...
As a small business owner, I used WordStream for the last 4 years to manage my paid advertising. I thought it would help me save time and money and help me keep up to date with the new trends in PPC - especially across Adwords, BING and Facebook.
- At first their software was really great for managed Google Adwords, because the interface with Google was difficult and confusing. However Google has improved their system and feel your time would be better served learning how to use it rather than investing time using an external software.
- Reporting - From the first day of using their "Managed Services" program, I told them I was having issues with reporting. That is why I hired them, because I needed help setting up my PPC accounts and making sure that we were getting the correct data. Over the course of 9 months of using managed services this issue was never resolved. The data was so skewed that we were actually reporting more leads than clicks! The first thing that I had to do when I decided to stop using WordStream was to reach out to BING directly as see why we were experiencing this issue and within two hours we were able to identify the problem and resolve it. (It turns out that the conversion tracking code was on the site in multiple locations) . Why Wordstream was unable to identify this problem when paying $1,600 a month for managed services is beyond me...
- ROI - I was thinking that these guys were the experts, that they knew about PPC than I do and would improve our paid advertising. I thought I would easily recovery the amount I was paying them per month by seeing a decrease in cost per conversions. However, this couldn't have been farther from the truth - my cost per conversions & monthly spend went up! Not only was I paying them to "manage" my account - I started paying more in advertising and getting less results.
- Customer Service - I got passed around from rep to rep and often times felt that one less than the last. I never really knew how the actual manager was, or who to reach out to when things started going wrong. It was very frustrating!
March 08, 2018
Not worth wasting your time and money
We started using Wordstream to manage our Google AdWords account.
- Simple reports
- It did not add any value to our AdWords management.
January 16, 2018
WordStream Can Help Boost Your ROI Tremendously
We use WordStream on a daily basis to help monitor our digital advertising accounts across both Bing and Google. WordStream optimizes both of our accounts' budget/spending, infers what action should be taken with each account, and helps suggest new keywords for bidding purposes. It's been a tremendous optimization tool so far.
- Wordstream optimizes the budgets of each individual campaign.
- Wordstream suggests new keywords and negative keywords for each campaign.
- Wordstream gives you a weekly report on suggested fixes and updates to your accounts.
- I would like to see an optional feature where Wordstream provides daily suggested updates.
- It would be great if Wordstream could optimize Yahoo! Gemini accounts as well.
We use WordStream to manage our multiple client's adwords accounts. What we find best with WordStream is that we can both push and pull settings, insights, etc. to adwords and pull from adwords. The benching and recommendations of keywords helps us optimize our clients campaigns. Another feature we enjoy is the reporting. This helps us provide detailed reports to clients.
- Organization
- Ease of Use
- Customer Service
- Lack of Analytics
- No retargeting integration
- No IP retargeting integration
- Price structure
March 28, 2017
Air tight streamlining capabilities with WordStream
For management of several PPC ad campaigns with numerous ad groups and KW sets within each. Used by the Marketing department and I've used it as a freelancer as well. Optimizes the AdWords campaigns in an easier-to-use interface than what AdWords offers natively.
- Great for bulk edits to bidding strategies
- Excellent time and work effort saving features
- Synchronizes directly with multiple AdWords Ids
- Quite a learning curve to learn many of the features
- Recommend (unless you are a PPC pro already) to work with a Wordstream advisor which is an add'l cost
- Can be expensive monthly if you are using the tool in combo with the advisor
September 30, 2016
A Positive Experience For Guided Decisions
We are a multi-location agency that manages $750K annual spend in AdWords. We compared to AdWords Editor and Kenshoo and chose WordStream because it provided the best feedback about the quality of the campaigns and analyzes each account for performance, comparable spend across the industry and best practices. It offers an easy to use and visually appealing layout with a "20-minute" work week checklist.
- Simple interface that makes suggestions for increasing performance, organizing ad groups and analyzing campaigns for AdWords, Bing and Facebook Ads
- Excellent staff and consulting team that provides webinars, individual consultations and training, blogs, best practices and changes to marketing platforms
- Awesome reports that are customizable and easy to read, very visual and interactive
- Monitors spend, keyword performance, quality scores, ad CTR, use of ad extensions and many other factors to managing PPC
- They are rolling out new updates, but currently don't have a search function which makes it slower to find and access accounts
- There are some sections that are still on an old layout and those pages are harder to navigate because you have to scroll to the right and can't see the whole screen at once
- Some suggestions are not good at first, but by marking the reason for rejecting a suggestion the interface adapts and "learns"
May 12, 2014
Quick Review of WordStream as an Account Manager
It was being used to look at ways to optimize accounts, highlight wins and losses. It helps when you manage so many different accounts in managing the results and recommendations. We would use it to narrow down on keyword bidding and find out what keywords were spending too much. You can of course do all of this on your own, however, this really does help you streamline your review.
- Keyword Bidding
- Highlighting Ad Errors
- Campaign Bidding
- Negative Keywords
- I don't really have anything, it made my life easier.
September 19, 2016
Streamline anything you're doing in AdWords
We use wordstream in the marketing department.
- We're grateful for the in-depth help provided by the strategy calls. We had some serious AdWords problems that were deeper that we had thought - WordStream helped us see the light with those.
- The WordStream UI is a little old-school/clunky but it's absolutely effective and much more efficient (holy moly is it more efficient) than trying to do the same thing in AdWords itself.
- The UI could use some help - it feels like an Excel sheet a lot of the time, and that's never a good thing :) That said, it's not that it's hard to use or that I'm unable to do what I need to do (which is the most important, of course), it's just that it's ... well, not the most modern look, is all.
May 06, 2014
Overall Satisfaction with WordStream
Currently use for quick performance snapshot of various accounts
- Fast
- Accurate health of PPC account
- Uncovered issues that could be addressed immediately
WordStream Advisor Scorecard Summary
About WordStream Advisor
WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.
Categories: Social Media Advertising, Search Engine Marketing (SEM)
WordStream Advisor Competitors
Marin Software, AdHawk, Aquisio
Pricing
Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
WordStream Advisor Support Options
| Free Version | Paid Version | |
|---|---|---|
| Phone | ||
| Live Chat | ||
| Forum/Community | ||
| FAQ/Knowledgebase | ||
| Video Tutorials / Webinar |
WordStream Advisor Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |