WordStream Advisor Reviews

WordStream is designed for marketers who manage paid search accounts. It helps save time, increases efficiency, and if used properly it can improve performance.

WorkStream would be of little value to anyone who doesn't manage paid search accounts.

If you have a large number of accounts that you need to manage, then WordStream is the perfect tool for you. It surfaces all of the relevant information but still leaves the decision-making up to the analyst, as opposed to other platforms that make the decisions for you.

I'm still new to using WordStream so I'm still learning.

I like the 20 minute work week area where the system is showing me potential issues and suggestions to better enhance my AdWords experience.

Great for anyone using AdWords since Google is always changing how things work in terms of keywords, ranking, budgets, etc.

I was actually skeptical before trying out WordStream, but the software has been great to work with and the staff at WordStream are committed to our success. It has cut down on our manual hours and also improved the performance of our campaigns across all our clients and campaigns. Highly recommend.

WordStream is good for when you don't want to have to dig into Google AdWords to optimize your paid search ads. It provides very good reporting which makes it easy to monitor your performance. If you are already moving efficiently through Google AdWords and making adjustments based on the data you learn there, you probably don't need WordStream. It's also best if you are handling a lot of paid search campaigns.

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.

I think WordStream is a great tool for less experienced AdWords managers (or those with a lot of other responsibilities) who want to get the most out of their account but can't dedicate as much time to it as they might like. We use it to manage a single account, but I could see it being especially useful for those who manage multiple accounts. For managers already implementing complex scripts, it may not be as worthwhile; it also might not be appropriate for those with small budgets, as it is somewhat costly on a percentage basis (but gets better the more you're spending).

I think that anyone who wants to do a large scale integration of Google and Facebook advertising into their digital marketing plan would definitely find Wordstream beneficial. It's extremely user-friendly and saves a lot of time.

If you are willing to learn about AdWords principal, you won't need to use other software to manage your AdWords. Wordstream has a few advantages in terms of modifying your campaigns, but you need to remember that you still need to know the basics and fundamental of AdWords.

It is a good tool to use for a short term. Kept telling me to let data collect but not much was changing. Rep was friendly. Sales and support were the worst people to deal with.

If you know nothing about Paid Advertising, WordSteam's Software is a good place to start. However if you are an intermediate to advanced advertiser - I feel you'd be better off doing it on your own.

If you're running a business that is looking to market or advertise digitally across Bing Ads or Google Adwords, I highly recommend using WordStream as a monitoring and optimization tool. Wordstream has helped our business tremendously through its many different functions and continues to do so each and every day.

It is well suited for managing multiple clients. We find the breakdown for our various clients to provide well organized reports which allows us to generate our own reports. Benching of keywords allows us to keep keywords in our list while not specifically advertising that keyword. This feature also helps us gain perspective on our other keywords.

Ideal for large scale campaigns with lots of moving parts to manage. Also well suited to have an advisor available (extra option) that really does help.

Good for clients that want creative and quality focused insight, helpful in adhering to "best practices", easy to copy and paste across ad groups or campaigns.
A few settings are tricky or hidden, but mostly an easier interface that is intuitive.
Can't take suggestions at face value and could really mess up a campaign of you follow advice blindly.
No spend management like that which Kenshoo offers

Managing one account? Do it yourself. You should be skilled enough and have enough time to analyse and make changes yourself with one account. Managing multiple accounts? This product will seriously help in your day to day tasks keeping you more stress free than anything else. The reporting is pretty good too.

I worked at an agency, previously, and I can't imagine that this would not have made my time 100% more productive given the amount on accounts I dealt with every day. That said, I'm now at a startup (single account) and have too many other things to do than spend 6 hours every week tinkering with AdWords ... now, I spend about a half an hour inside the platform and I'm done thinking about that for a week if I want.

Best suited for in-house PPC management to test the health of their account. Ask some questions upfront about why or why not the client is using some features. There is most likely a reason it it not being used.