Streamline anything you're doing in AdWords
September 19, 2016
Streamline anything you're doing in AdWords
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with WordStream
We use wordstream in the marketing department.
Pros
- We're grateful for the in-depth help provided by the strategy calls. We had some serious AdWords problems that were deeper that we had thought - WordStream helped us see the light with those.
- The WordStream UI is a little old-school/clunky but it's absolutely effective and much more efficient (holy moly is it more efficient) than trying to do the same thing in AdWords itself.
Cons
- The UI could use some help - it feels like an Excel sheet a lot of the time, and that's never a good thing :) That said, it's not that it's hard to use or that I'm unable to do what I need to do (which is the most important, of course), it's just that it's ... well, not the most modern look, is all.
- I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
- Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
- I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
None - WordStream is pretty much an uncontested leader in the AdWords tool department, since we didn't want to go full digital agency.
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