Streamline anything you're doing in AdWords
September 19, 2016

Streamline anything you're doing in AdWords

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with WordStream

We use wordstream in the marketing department.
  • We're grateful for the in-depth help provided by the strategy calls. We had some serious AdWords problems that were deeper that we had thought - WordStream helped us see the light with those.
  • The WordStream UI is a little old-school/clunky but it's absolutely effective and much more efficient (holy moly is it more efficient) than trying to do the same thing in AdWords itself.
  • The UI could use some help - it feels like an Excel sheet a lot of the time, and that's never a good thing :) That said, it's not that it's hard to use or that I'm unable to do what I need to do (which is the most important, of course), it's just that it's ... well, not the most modern look, is all.
  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
None - WordStream is pretty much an uncontested leader in the AdWords tool department, since we didn't want to go full digital agency.
I worked at an agency, previously, and I can't imagine that this would not have made my time 100% more productive given the amount on accounts I dealt with every day. That said, I'm now at a startup (single account) and have too many other things to do than spend 6 hours every week tinkering with AdWords ... now, I spend about a half an hour inside the platform and I'm done thinking about that for a week if I want.