WordStream will help your new marketers!
June 20, 2018
WordStream will help your new marketers!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with WordStream
WordStream has helped our company to have an easy interface to Google AdWords and to help us reduce our spend on ads while increasing views because of the 20 minute work week. It is so easy to use, and if you get a consultant to help, they are so knowledgeable of any WordStream updates and set you up for success. Now that WordStream supports more Facebook Ads, we also use it to create campaigns, except for video which is still not supported.
- Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
- The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
- How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
- We have B2B aspects of our business, so we also advertise on LinkedIn. There is currently no support for LinkedIn ads.
- The Facebook Ads do not support the metrics of video ads yet. Hugely disappointing since those seem to perform the best for us.
- Video training resources are a little lacking. Perhaps it is because they want to encourage the individual consultants?
- Our Ad spend has gone down, while impressions continue going up! Not enough to cover the cost of the software, but it helps to justify the purchase.
- The higher click rate has lead to more conversions and sales, also helping to justify the cost of WordStream.