Easy & Insightful
April 24, 2020

Easy & Insightful

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zaius

Zaius is currently being utilized by our marketing team to identify customer behavior and to build segments. We also have access to one of their data analysts who provide monthly custom reports to our finance team.

Pros

  • UI/UX - The platform is extremely fluid and intuitive.
  • Setup - It has a speedy integration with our Shopify platform.
  • Insightful - Building segments is easy and gives us the information we need to make proper business decisions.

Cons

  • Email - While segmentation is robust, there are still key items missing from the ESP offering when comparing to other competitors.
  • Data Mismatch - I can never get numbers to matchup, so we have to take the information as directional.
  • There isn't a numeric ROI since we don't use the ESP portion of the platform, but we have leveraged data from the tool in order to make marketing decisions.
We have a fairly custom business model that includes a subscription membership. Grin wasn't able to tailor their platform to suit our needs. Zaius was able to easily make it happen. We still use Klaviyo as our ESP.
Positive - Onboarding was quick and easy.
Positive - Access to a Zaius data analyst has been wonderful.
Negative - I don't know who our CSM is if we even have one.

Do you think Zaius (discontinued) delivers good value for the price?

Yes

Are you happy with Zaius (discontinued)'s feature set?

Yes

Did Zaius (discontinued) live up to sales and marketing promises?

Yes

Did implementation of Zaius (discontinued) go as expected?

Yes

Would you buy Zaius (discontinued) again?

Yes

Zaius would be a great first tool for someone that is looking for general customer analytics and an email platform all in one. If you already have a data solution and a separate ESP like Klaviyo, I'm not sure I would recommend a transition.

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