Zembula

Zembula is a performative personalization platform offered by Zembula, Inc. It aims to revolutionize email marketing by providing businesses of all sizes with the ability to create highly personalized and dynamic email content. According to the vendor, Zembula's features cater to marketing professionals, e-commerce companies, retailers, the hospitality and travel industry, and financial institutions.

Key Features

Smart Banner™: Zembula's Smart Banner™ allows users to create dynamic banners in emails that serve personalized content to individual recipients based on the Campaign Decision Engine. The vendor claims that these banners can be updated in real-time at the moment of open for various use cases such as abandoned cart, abandoned browse, and shipment tracking.

Smart Blocks™: With Zembula's Smart Blocks™, users can design personalized content blocks in emails that display different content per recipient using the Campaign Decision Engine. The vendor states that users can customize secondary CTAs, loyalty promotions, sign-ups for SMS, and product recommendations. These blocks can be updated dynamically at the moment of open.

Bring All Your Data Together To Create The Most Impactful Messages: Zembula allows users to utilize any and all data within the same image to create rich and dynamic messages. According to the vendor, the platform seamlessly integrates with any data source or API, enabling users to respond to individuals with the right content at the right time using the Campaign Decision Engine. The vendor also emphasizes the automation capabilities of Smart Banners™ and Smart Blocks™.

The Impact of Zembula's Performative Personalization on Your Business: According to the vendor, Zembula's performative personalization platform can help businesses achieve a boost in revenue per email send by 10-17%. The platform is said to enhance customer experience, leading to increased customer lifetime value. The vendor also highlights the time-saving aspect of full automation of personalized content. Additionally, the vendor emphasizes the importance of integrating personalization and smart content within the entire marketing ecosystem.

Zero and First-Party Data: Zembula enables users to leverage zero and first-party data to tailor content and promotions in emails. The vendor claims that users can use location data, such as preferred location or shipping address, to drive people to their stores.

Easily Integrate User-Generated Content: According to the vendor, Zembula seamlessly incorporates customer reviews, ratings, and other user-generated content into email campaigns. The integration is automatic, ensuring that the content is up-to-date and relevant at the moment the email is opened.

Swap Out and Update Content: Zembula provides a platform where users can easily replace and update content in email campaigns. The vendor suggests that this allows users to keep their email content fresh and relevant without the need for manual intervention or creating new templates.

Mix and Match Elements Within a Review: Zembula allows users to select and arrange different elements from a review, such as ratings, testimonials, and customer photos, to create compelling email content aligned with specific goals.

Highlight Critical Questions and Answers: According to the vendor, Zembula enables users to highlight critical questions and answers about their products within email campaigns. This feature aims to educate buyers by addressing important concerns and providing valuable information right in the email.

Use Ratings and Reviews in Multiple Parts of Your Email: With Zembula's Campaign Decision Engine, users can display ratings and reviews using Smart Blocks™ and combine them with Smart Banners™ to create a dynamic and engaging email experience. The vendor claims that this allows for the utilization of ratings and reviews in multiple sections of the email.