Name: Zembula
Price: 621 USD
Author: Zembula

Help Desk

Web and Video Conferencing

Customer Support

Functional Testing

Virtual Reality

Development

Learning Management

Education

Business Intelligence (BI)

Case Management

Collaboration

Document Generation

File Sharing

Supply Chain Management

Workspace Planning

Enterprise

Accounting

CTRM

Digital Banking

Treasury Management

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Business Internet Service Providers (ISPs)

Cloud Storage

Enterprise Printing

Fraud Detection

High Availability Cluster

Incident Response

Integration Platform as a Service (iPaaS)

Internet Security

IoT Security

Log Management

Message Oriented Middleware

Network Performance Monitoring

SOA Application Gateways

Sensitive Data Discovery

Unified Communications Monitoring

Vendor Risk Management

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Journey Mapping

Demand Generation

Domain Registration Services

Email Marketing

Market Research

Marketing Automation

Mobile Marketing

Social Media Management

Survey & Forms Building

Technology Review

Video

Web Analytics

Marketing

Field Service Management

Project Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales

Cloud Security Posture Management

Secure Access Service Edge (SASE)

Security

Construction Management

Direct Secure Messaging

Membership Management

Online Voting

Real Estate

Text Analysis

Vertical-Specific

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Zembula is a performative personalization platform offered by Zembula, Inc. It aims to revolutionize email marketing by providing businesses of all sizes with the ability to create highly personalized and dynamic email content. According to the vendor, Zembula's features cater to marketing professionals, e-commerce companies, retailers, the hospitality and travel industry, and financial institutions.

## Key Features

**Smart Banner™**: Zembula's Smart Banner™ allows users to create dynamic banners in emails that serve personalized content to individual recipients based on the Campaign Decision Engine. The vendor claims that these banners can be updated in real-time at the moment of open for various use cases such as abandoned cart, abandoned browse, and shipment tracking.

**Smart Blocks™**: With Zembula's Smart Blocks™, users can design personalized content blocks in emails that display different content per recipient using the Campaign Decision Engine. The vendor states that users can customize secondary CTAs, loyalty promotions, sign-ups for SMS, and product recommendations. These blocks can be updated dynamically at the moment of open.

**Bring All Your Data Together To Create The Most Impactful Messages**: Zembula allows users to utilize any and all data within the same image to create rich and dynamic messages. According to the vendor, the platform seamlessly integrates with any data source or API, enabling users to respond to individuals with the right content at the right time using the Campaign Decision Engine. The vendor also emphasizes the automation capabilities of Smart Banners™ and Smart Blocks™.

**The Impact of Zembula's Performative Personalization on Your Business**: According to the vendor, Zembula's performative personalization platform can help businesses achieve a boost in revenue per email send by 10-17%. The platform is said to enhance customer experience, leading to increased customer lifetime value. The vendor also highlights the time-saving aspect of full automation of personalized content. Additionally, the vendor emphasizes the importance of integrating personalization and smart content within the entire marketing ecosystem.

**Zero and First-Party Data**: Zembula enables users to leverage zero and first-party data to tailor content and promotions in emails. The vendor claims that users can use location data, such as preferred location or shipping address, to drive people to their stores.

**Easily Integrate User-Generated Content**: According to the vendor, Zembula seamlessly incorporates customer reviews, ratings, and other user-generated content into email campaigns. The integration is automatic, ensuring that the content is up-to-date and relevant at the moment the email is opened.

**Swap Out and Update Content**: Zembula provides a platform where users can easily replace and update content in email campaigns. The vendor suggests that this allows users to keep their email content fresh and relevant without the need for manual intervention or creating new templates.

**Mix and Match Elements Within a Review**: Zembula allows users to select and arrange different elements from a review, such as ratings, testimonials, and customer photos, to create compelling email content aligned with specific goals.

**Highlight Critical Questions and Answers**: According to the vendor, Zembula enables users to highlight critical questions and answers about their products within email campaigns. This feature aims to educate buyers by addressing important concerns and providing valuable information right in the email.

**Use Ratings and Reviews in Multiple Parts of Your Email**: With Zembula's Campaign Decision Engine, users can display ratings and reviews using Smart Blocks™ and combine them with Smart Banners™ to create a dynamic and engaging email experience. The vendor claims that this allows for the utilization of ratings and reviews in multiple sections of the email.

Basic

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Professional

Enterprise Plus

Delivra

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

Essential

Maropost Marketing Cloud

Zembula

SMS Marketing

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Zembula

Overview

What is Zembula?