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Zoho Social

Score9.1 out of 10

639 Reviews and Ratings

What is Zoho Social?

Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard.

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Categories & Use Cases

Media

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.
Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.
Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.
Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.
Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.
Screenshot of the Social Media Calendar, used to plan and deliver experiences.

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Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.

Zoho Social Key Features

Learn about the best (and worst!) features Zoho Social has to offer, as determined by TrustRadius' reviewers.
Based on 639 ratings of Zoho Social's features
View all Zoho Social features

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

    Category average: 8.8

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.5

Areas for Improvement

  • Lead generation

    Users can discover and engage with new prospects, based on certain parameters.

    Category average: 7.4

  • Automated routing and prioritization

    Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

    Category average: 7.7

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 7.7

Who Buys & Uses Zoho Social

Zoho Social Reviews

What users are saying about Zoho Social.
View all Zoho Social reviews

Pros

  • Efficient post scheduling and automation across multiple platforms
  • Centralized management of multiple social media accounts and brands
  • Comprehensive analytics and reporting for content performance

Cons

  • Limited social media platform integrations
  • Lack of robust content creation features for interactive elements and video
  • Deficiencies in video-specific features (e.g., tagging, custom covers)

Scaling Strategic Growth and 1000 Business Legacies via NextLevel Marketing Consultancy.

Umesh PanchalView profile
Founder & CEO in Marketing at NextLevel Marketing Consultacy (11-50 employees)

Use Cases and Deployment Scope

As founder of NextLevel Marketing Consultancy, I use Zoho Social to manage our mission of building 1,000 business legacies by 2030. We focus on scaling growth for partners in the healthcare, legal, and small business sectors. The primary problem this tool solves is fragmented visibility. We believe growth happens when content is actually consumed, which only occurs when the strategy is perfectly aligned with the target group. Zoho Social helps us bridge that gap by reaching the right audience at the right time.

Pros

  • Professional precision needed to align our content strategy with specific target groups.
  • The process of ensuring content is consumed by the right audience at the right time is key to our growth.
  • Platform is a vital tool for scaling our mission.

Cons

  • Mobile interface can sometimes feel a bit limited compared to the desktop version.
  • Slight learning curve for new team members.
  • Initial setup for specific client approval workflows can take some time.

Return on Investment

  • Workflow efficiency.
  • Strategic alignment with TG.
  • Monitor visibility while on the move between meetings.

Usability

Alternatives Considered

Buffer

Other Software Used

Zoho CRM, Zoho Campaigns, Wordpress.com

Best Social Posting Platform

Kristen Smith
Director of Marketing & Communication in Marketing at TACA - Texas Aggregates & Concrete Association (1-10 employees)

Use Cases and Deployment Scope

I run 8 social media accounts for my organization. As we grow the ability to keep up with what platform gets what post where and when started becoming too hard to handle. Zoho allows me to ensure that all my platforms are easily planned and posted. I know I have only scratched the surface of what Zoho provides, but I'm already so happy I have it.

Pros

  • Calendar Post Planning
  • Edits to scheduled posts by platform
  • AI assistance

Cons

  • I honestly cannot answer this one, since I use such a small slice of the Zoho pizza lol

Return on Investment

  • Good post timing options based on social media contact
  • Great analytics. These analytics are sent to my board and the expansion of what I can give them is great.

Usability

Alternatives Considered

Hootsuite, Buffer and Notion

Other Software Used

Notion, Hootsuite, Buffer

Zoho Surpasses All the Rest

Stephen G. Hall, Ph.D.View profile
CEO and Publisher in Product Management at Historianspeaks (1-10 employees)

Use Cases and Deployment Scope

Zoho plays an extensive role in my enhancing my social media presence. I have used it on and off for the past 6 years. It has increased my social media presence enoromously. Plus, it allows me to access and post on all my social media channels using one centralized board.

Pros

  • number of social media channels it allows you to post on
  • ability to intergrate graphics (videos and pictures) into your posts
  • maintenance of social media library for repeat posts

Cons

  • more live help
  • lower prices for smaller businesses
  • more flexibility for repeat posts

Return on Investment

  • Use of Zoho usually increases my reach by 200%
  • Use of Zoho increases new users on Google Analytics
  • Use of Zoho increases my engagement numbers

Usability

Other Software Used

AGR Dynamics, Acadeum Academic Sharing Platform

Zoho Social is Perfect for My Needs

Georgene Collins
Business Owner in Finance and Accounting at Simple Finances, Inc. (1-10 employees)

Use Cases and Deployment Scope

Zoho Social is easy to use. I especially like the way I can schedule bulk posts and tailor them to each social media account.

Pros

  • Allows me schedule bulk posts
  • Guides me through setting up posts
  • Analytics

Cons

  • One area may be to allow full use of the promotion time. Mine ended a day early for some reason and I had to inquire about it.

Return on Investment

  • I cannot really comment on ROI for my business because that is not my intent in using Zoho Social at this time. I only wanted a convenient way to bulk post to my social media channels.

Usability

Alternatives Considered

Buffer

Other Software Used

Jotform, Intuit Mailchimp

Do social for [...].

Incentivized
Umeshkumar JainView profile
Owner in Information Technology at Ukvalley (11-50 employees)

Use Cases and Deployment Scope

Zoho Social is a very useful tool for social media management, and we use it for social media management purposes. This tool is very useful for marketing teams. The scheduling feature is the most liked feature by me, and we can schedule for 1 month, 3 months, 5 months, or a whole year across all the platforms.

Pros

  • Scheduling
  • Cross-platform posting
  • Messaging

Cons

  • Login
  • Subscription management
  • Cross-platform posting should be simple.

Return on Investment

  • Cost per employee for scheduling is greater than Zoho Social.
  • Managing all messages in one place is very good to go, and that reduces the time.
  • See all analytics in one part.

Usability

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