Agorapulse vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agorapulse
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$99
up to 10 profiles
Zoho Social
Score 9.1 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$0
per month per user
Pricing
AgorapulseZoho Social
Editions & Modules
Standard
$99
up to 10 profiles
Professional
$149
up to 10 profiles
Advanced
$199
per month up to 10 profiles
Custom
Custom Pricing
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
AgorapulseZoho Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. Additional profiles cost $15/profile.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
AgorapulseZoho Social
Considered Both Products
Agorapulse
Chose Agorapulse
Better pricing, great support staff, ease or use, a full suite of content planning, analytics, inboxes.
Chose Agorapulse
Agorapulse is by far the greatest value for the highest capabilities across all aspects of social media management, and they have excellent customer service and communication in case you ever need support. While some of these other products that I have used or evaluated may be …
Chose Agorapulse
I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly …
Chose Agorapulse
I used this in an old job years ago so I was familiar with a social media planning program, but I don't feel I remember enough to truly compare. However, the little I do remember, I do like Agorapulse better!
Chose Agorapulse
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Chose Agorapulse
SEM Rush was okay for scheduling content. It didn't have any helpful features though. I switched because every time I uploaded an image or graphic to SEM Rush, it would have a white line at the very bottom and right side of the upload. The image was flush to the artboard before …
Chose Agorapulse
Way more user friendly, easier to consult and faster to go were you need to. With Hootsuite there is a lot of scrolling for nothing.
Chose Agorapulse
Eclincher is well designed and easy for the user to navigate. It has exactly what a social media manager needs and I think eclincher seriously needs to improve their UI
Chose Agorapulse
Hootsuite was too difficult to connect to our social media accounts.
Chose Agorapulse
We selected Agora due to better pricing for the core features we use so we don't feel that we are overpaying for tools we are not using much. Also, in comparison to Hootsuite, Agorapulse has better a community management tool, allowing labeling and easy automation which is key …
Chose Agorapulse
Agorapulse is more affordable while offering comparable functionality. It's difficult to find competitors that provide everything Agorapulse has to offer.
Chose Agorapulse
They have pros and cons. It's generally better than Hootsuite but more expensive. We use Later too for social planning. Perhaps it'd be useful to better understand everything we can do in Agora.
Chose Agorapulse
Later is a fairly simple tool just for scheduling, while Agora handles a lot more variety of tasks and I think executes on them very well.
Chose Agorapulse
We have used many different tools in the past but Agorapulse really is the best in terms of unifying all of our platforms in one place. It saves us time on a daily basis and means we can limit how many programmes we use. Why use five when one will do!
Chose Agorapulse
Agorapulse has YouTube, while many other platforms do not. It's user-friendly for agencies managing multiple clients. Statusbrew doesn't have a cap on the size of videos/pictures you can upload, which is nice, but it's also four times more expensive. Hootsuite has too many …
Chose Agorapulse
The reporting in Agorapulse and the ability to approve was one of the reasons for choosing Agorapulse. The cost basis was lower when we added all the features versus the free version of Hootsuite.

Another aspect was the UX/UI which was much more pleasant[.]
Chose Agorapulse
Agorapulse offers more customized features for our needs at an affordable price.
Chose Agorapulse
Agorapulse falls in the upper to middle levels of the other platforms listed. Overall, Agorapulse is not too expensive but also doesn't have certain integrations that a Hootsuite or a Falcon would have. Sendible is great but too simplistic for our needs of the many different …
Chose Agorapulse
Agorapulse allows creating one post on several platforms at the same time and also adjusting the description on each platform separately. The last time I used Buffer it was awhile ago and the description of the post needed to be generic to be able to work for all platforms at …
Zoho Social
Chose Zoho Social
Zoho is much beter than using a professional service. You have more flexibility. You can post more material and the reports are much better
Chose Zoho Social
too early to tell as I am still in the discovery phase with Zoho Social. A lot will come down to the advanced functionality available via the premium level which I have not had access to just yet. Connecting the accounts is as straight forward as the other platforms we have …
Chose Zoho Social
Before opting for Zoho Social for NextLevel Marketing, we utilized Buffer to manage our digital outreach. While Buffer is a solid tool for basic scheduling, we found it lacked the deep strategic alignment. We chose Zoho Social because it offers a more comprehensive ecosystem …
Chose Zoho Social
That tool is very expensive and each channel has to be paid with a huge amount of money. As a little company it is absolutely not affordable to get that type of social media manager. there are noe pricing plans for small businesses so we had to get rid of that expensive tools.
Chose Zoho Social
I feel that the biggest advantages are the ability to post across platforms and the ease and speed of bulk processing.Frankly, SocialDog has been getting worse over time, and with Buffer, the UI often froze when there were too many bulk processes, which actually made things …
Chose Zoho Social
Easy to use interface and cost efficient along with an ecosystem of products like Zoho Sales IQ, Cliq & Campaigns.
Chose Zoho Social
Zoho beat Hootsuite on price, coming down from the hundreds a month of Hootsuite into something affordable. Being very affordable when paid for for the year. It beat Buffer by being cleaner, and more usable than Buffer in the paid offerings.
Generally, the interface and …
Chose Zoho Social
It is very hard to fully compare all four. I used trial versions for 3 and a paid one for the last one. What I do acknowledge is the fact that Zoho Social is integrated with an even bigger platform of tools in a away that social media management can be linked back to the …
Chose Zoho Social
Easier to use and manage, and cheaper.
Chose Zoho Social
Better free trials with Zoho. better analytics and realtime notifications from each platform. more detailed reports. overviews of all platforms at once
Chose Zoho Social
We used TweetDeck in the past. Zoho Social is a more complete product with more social media platform options.
Chose Zoho Social
It's better than the alternatives
Chose Zoho Social
It is more intuitive, cleaner interface, not so busy.
Chose Zoho Social
Evaluated Hootsuite as the primary alternative. While Hootsuite offers more advanced AI features, its pricing is significantly higher. Zoho Social offers better value for small-to-medium teams, with a simpler interface, faster onboarding, and seamless integration with the Zoho …
While there are more than 50 platforms out there that I have indeed used, Zoho has been the best hands down. ACI Payments is selected here because out of 50, they could be 40-50. Zoho has been tremendous in assisting and being exactly what I need. I would take it over most …
Chose Zoho Social
Zoho Social gives access to many more social channels than Buffer, which even with paid accounts becomes exorbitantly expensive if you want more than a few channels.
Chose Zoho Social
Firstly being an Indian using an Indian tool is a proud feeling for me so Zoho stands out in that. Next it has clean UI Clean funtions simple use case multiple benefits no need to share the password with anyone. It has very simple-to-use functions for any non-tech person to …
Chose Zoho Social
I've used buffer app for years. At first it was the only one. Then it was the only one for the small business owner. The Zoho Social came along and reimagined post creation and post scheduling and now, in my experience, it's just much better. In my opinion, Zoho Social is …
Features
AgorapulseZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
9.4
Ratings
21% above category average
Zoho Social
8.7
Ratings
13% above category average
Boolean keyword searches10.00 Ratings00 Ratings
Filtering out noise/spam10.00 Ratings00 Ratings
Broad channel coverage8.20 Ratings9.00 Ratings
Sentiment analysis00 Ratings8.40 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
9.0
Ratings
10% above category average
Zoho Social
8.7
Ratings
7% above category average
Content planning and scheduling10.00 Ratings9.30 Ratings
Audience targeting8.70 Ratings8.40 Ratings
Content optimization7.30 Ratings8.50 Ratings
Workflow management10.00 Ratings8.70 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
9.0
Ratings
10% above category average
Zoho Social
8.4
Ratings
4% above category average
Automated routing and prioritization7.00 Ratings8.00 Ratings
Customer interaction histories10.00 Ratings8.30 Ratings
Bulk actions10.00 Ratings8.90 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.6
Ratings
1% below category average
Zoho Social
8.3
Ratings
8% above category average
Lead generation7.40 Ratings8.00 Ratings
Content marketing7.90 Ratings8.50 Ratings
Paid media management8.20 Ratings00 Ratings
Campaigns and promotions6.90 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
9.4
Ratings
12% above category average
Zoho Social
9.2
Ratings
10% above category average
Twitter10.00 Ratings9.20 Ratings
Facebook10.00 Ratings9.20 Ratings
LinkedIn9.30 Ratings9.30 Ratings
Google+7.20 Ratings8.90 Ratings
Instagram10.00 Ratings9.20 Ratings
Pinterest9.10 Ratings00 Ratings
YouTube9.90 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
4.8
Ratings
47% below category average
Zoho Social
8.4
Ratings
9% above category average
Campaign success analytics5.00 Ratings8.70 Ratings
Real-time tracking1.00 Ratings8.90 Ratings
Competitor analysis8.40 Ratings7.50 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse
9.6
Ratings
19% above category average
Zoho Social
9.0
Ratings
13% above category average
Role-based user permissions & privileges9.30 Ratings9.00 Ratings
Mobile access10.00 Ratings9.10 Ratings
Best Alternatives
AgorapulseZoho Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AgorapulseZoho Social
Likelihood to Recommend
9.0
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.3
(0 ratings)
Usability
9.9
(0 ratings)
9.3
(0 ratings)
Availability
9.1
(0 ratings)
8.2
(0 ratings)
Performance
8.2
(0 ratings)
8.2
(0 ratings)
Support Rating
8.7
(0 ratings)
9.3
(0 ratings)
Online Training
9.1
(0 ratings)
8.2
(0 ratings)
Implementation Rating
8.3
(0 ratings)
8.4
(0 ratings)
Configurability
7.3
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
3.6
(0 ratings)
Product Scalability
4.6
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
8.2
(0 ratings)
User Testimonials
AgorapulseZoho Social
Likelihood to Recommend
I think Agora is great for small teams looking to schedule posts and respond to users. I haven't used it at scale, so I can't recommend it for larger companies, but I love it for what we do. If you're savvy with Google Sheets, then the Agora exports are really handy. If you don't need specific data or the ability to compare metrics, and just want a surface-level look at your social performance, the analytics tools are nice.
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We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
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  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
  • Reporting not available for personal accounts
  • Adding TikTok
  • Ability to tag personal accounts in LinkedIn and FaceBook
  • When copying from one platform to another, one has to go and redo the tags or they will not come up properly. If the the @ is the same in the two platforms, it should take that into consideration and not ask to re-enter.
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  • The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful.
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Likelihood to Renew
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
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I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining.
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Usability
The user interface is fantastic. Clear and easy to use. The layout and navigation is very well thought out enabling us to work quicker, and smarter. Moving around Agorapulse becomes second nature very quickly, which makes day to day workflows so much easier. The features included are comprehensive, especially the reporting. And having everything in one place for messaging and monitoring is a real help
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The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Reliability and Availability
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
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No answers on this topic
Performance
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
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No answers on this topic
Support Rating
Absolutely amazing customer service. Some of it seems very automated and feels like you are not talking to a person. It would be better if it was just a normal email platform that it was coming from. But overall super great customer service and the company is always willing to walk new members through the use of Agorapulse which is awesome.
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Haven't really used the service yet, only got a few automatic emails when I registered, and everything seem to be working fine. I hope never to really need support. The less suport you need using an app the better, to be honest. I prefer to be able to use it without help
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In-Person Training
I did not train in person
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No answers on this topic
Online Training
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
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No answers on this topic
Implementation Rating
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
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No answers on this topic
Alternatives Considered
I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly Adobe Express and Buffer. Both these platforms were clunkier for us to use and didn't offer as much in terms of listening and reporting. We used Hootsuite a few years ago and moved away from it before we developed our strategy, planning and reporting for social, so it might have the same capabilities as Agorapulse but the support and usability do not match.
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Evaluated Hootsuite as the primary alternative. While Hootsuite offers more advanced AI features, its pricing is significantly higher. Zoho Social offers better value for small-to-medium teams, with a simpler interface, faster onboarding, and seamless integration with the Zoho ecosystem. Our main decision factor was cost efficiency paired with adequate feature coverage for our needs.
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Scalability
I'm not sure I understand what is meant by scalability.
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No answers on this topic
Return on Investment
  • Agorapulse has been able to be the leading platform for us to maintain and grow our client base
  • Clients tend to be frustrated with Agorapulse and often have trouble viewing the content leading us to consider other alternatives which would affect our ROI.
  • Agorapulse does however, push us to utilize all its features, increase strategy, and in doing so, offer additional competitive packages.
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  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
Read full review
ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.