Overall Satisfaction with AB Tasty
AB Tasty is the solution used by the e-commerce department. We test our optimisation ideas with A/B Testing and multivariate testing. We run also segmentation and personalisation on the website based on audience segmentation and behaviours. The solution is easy to use and the reports are clear and easy to understand. You don't need to be a data scientist to use AB Tasty.
- Multivariate testing
- Funnel optimization
- Content personalisation
- Increase the number of widgets in the widget library
- Increase of turnover
- Test and deploy new functionnalities