AB Tasty - My conversion rate optimization assistant
June 30, 2017

AB Tasty - My conversion rate optimization assistant

Fabien Borsa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with AB Tasty

AB Tasty is the solution used by the e-commerce department. We test our optimisation ideas with A/B Testing and multivariate testing. We run also segmentation and personalisation on the website based on audience segmentation and behaviours. The solution is easy to use and the reports are clear and easy to understand. You don't need to be a data scientist to use AB Tasty.
  • Multivariate testing
  • Funnel optimization
  • Content personalisation
  • Increase the number of widgets in the widget library
  • Increase of turnover
  • Test and deploy new functionnalities
AB Tasty is well suited to build and compare two or more variations of the same element on a web page or a conversion funnel. You can also create segment-specific content to personalize your website and increase sales.