Overall Satisfaction with AB Tasty
I'm currently working as an e-commerce project manager at THOM. I am in charge of the user experience and optimization/projects for histoiredor.com/marc-orian.fr & orovivo.de.
We have used AB Tasty for almost 1 year for:
- Personalization (banner, countdown banner, reengagement modal, advertising modal.)
- AB tests
We used AB Tasty to make careful changes and validate them before going on line. We also used it to validate a hypothesis and prove that an opinion about the best experience can be proven wrong through an A/B test. And we used it for personalization because the tool is quite simple. We can do a lot of things with all of the available widgets without disturbing our IT team.
- Easy to install
- Segmentation (lot of criteria available)
- Great support
- Need their support or a developer on your team if you want to do some complicated tests