Improve your conversion rate with AB Tasty !
June 23, 2017

Improve your conversion rate with AB Tasty !

Melanie Pitkanitsos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with AB Tasty

I'm currently working as an e-commerce project manager at THOM. I am in charge of the user experience and optimization/projects for &

We have used AB Tasty for almost 1 year for:
- Personalization (banner, countdown banner, reengagement modal, advertising modal.)
- AB tests

We used AB Tasty to make careful changes and validate them before going on line. We also used it to validate a hypothesis and prove that an opinion about the best experience can be proven wrong through an A/B test. And we used it for personalization because the tool is quite simple. We can do a lot of things with all of the available widgets without disturbing our IT team.

  • Easy to install
  • Segmentation (lot of criteria available)
  • Great support
  • Need their support or a developer on your team if you want to do some complicated tests
We selected AB tasty because it corresponded with what we were looking for. It had really great feedback and it's almost one of the best tools in the market.
Ab tasty is well suited for personalisation, to improve the customer experience, validate a scenario, a hypothesis and to improve the conversion rate.