I hope none of my other competitors use Acquia! :)
October 07, 2021

I hope none of my other competitors use Acquia! :)

Ben Tolmachoff, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Drupal Cloud

Modules Used

  • Personalization

Overall Satisfaction with Acquia Digital Experience Platform

We use the Personalization product as a way to help the user funnel and display the information and degrees users are showing interest with through their browsing behavior. Web digital marketing works with other departments to gain information to create personalizations with. The user segment data is also used to help analyze interest in programs.
  • Easy and intuitive UX
  • Actionable data is created using the tools
  • Allows for unique site differentiator
  • Personalization has really driven results with leads
  • Wish response times for support tickets were quicker
  • Analytics portion for campaigns could be more in-depth
  • Personalization tests have almost always improved key metrics
  • These tests have created a wow factor to those in upper management
  • Insights as to a customer's interests have been useful for teams other than the SEO and web marketing team
Implementation and training took roughly 3 months. Our web team was trained on how to create campaigns, segments and other platform information while the dev team implemented the functionality throughout the website. Overall the onboarding process was simple, and the developers reported the tool being fairly quick and painless to implement.
The data Acquia collects, and the way it displays it and is able to be imported into other tools is useful beyond just teams working on our main website. Segment data can be collected and imported into other tools to help further break down user metrics based on certain criteria we have deemed important.
We have not found anything comparable to Acquia in our searches.

Do you think Acquia Digital Experience Platform delivers good value for the price?

Yes

Are you happy with Acquia Digital Experience Platform's feature set?

Yes

Did Acquia Digital Experience Platform live up to sales and marketing promises?

Yes

Did implementation of Acquia Digital Experience Platform go as expected?

Yes

Would you buy Acquia Digital Experience Platform again?

Yes

Acquia excels at gathering user data in all aspects. This data can be used throughout various platforms, and we have even integrated segment data into Analytics to get more granular data that can be used for even more actionable insights on campaigns other than ones in Acquia as well.