Acquia Digital Experience Platform: A Game Changer for Personalized Customer Engagement
January 24, 2023

Acquia Digital Experience Platform: A Game Changer for Personalized Customer Engagement

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Drupal Cloud

Modules Used

  • Site Studio

Overall Satisfaction with Acquia Digital Experience Platform

We picked the Acquia Digital Experience Platform as our main content management system (CMS) and digital experience platform (DXP) that allows us to easily create, manage, and deliver digital experiences across multiple channels (web, linkedIn, email) and devices. It helped us to create engaging and personalized digital experiences for customers, manage and deliver content super easily, and integrate with other systems and platforms. We mostly used the platform for website development and management, digital marketing, customer engagement and quotation.

Pros

  • content editing/updating
  • trendy website design
  • ease of use
  • user management

Cons

  • advanced web features (such as parallax scrolling)
  • spam email filtering in forms
  • live edit previews
  • We had a lot of traffic on launch which was amazing for our brand awareness
  • New customer engagements via the form functionality
  • The integration with Google Analytics helped us identify regions where we could target potential customers
The speed at which content can be deployed across digital channels with Acquia Digital Experience Platform is dependent on the content complexity. Generally we had hired an external group to setup the DXP platform and we have well-designed and properly configured Acquia Digital Experience Platform implementation, so we are able to deploy content across digital channels relatively quickly. In terms of personalization and customer engagement, Acquia Digital Experience Platform has the functionality to do so however we haven't utilised those features as much since the service offerings are very specific to the industry. In saying that, we did notice improved engagement with customers, customer loyalty and retention.
We did not have to do this yet but given the knowledge I have on the platform I have no doubt that its capability and features will make scalability very easy. With the existing integrations we are already seeing the traffic come to LinkedIn, our ordering platform and emails.

Do you think Acquia Digital Experience Platform delivers good value for the price?

Yes

Are you happy with Acquia Digital Experience Platform's feature set?

Yes

Did Acquia Digital Experience Platform live up to sales and marketing promises?

Yes

Did implementation of Acquia Digital Experience Platform go as expected?

Yes

Would you buy Acquia Digital Experience Platform again?

Yes

Acquia Digital Experience Platform is awesome for web development, design and content management. We didn't need to hire external consultants every time we wanted to create new pages, update or add new content. We were able to integrate videos, 3D models, maps and other features that made our website stand out. It appears as if it's made by a professional but the platform is so easy to learn that anyone in the business can register as a user and do some edits. It's great that the staging and dev environments are separate so that we can easily oversee the changes, get feedback and ensure everything is working before going live.

Acquia Digital Experience Platform Feature Ratings

WYSIWYG editor
9
Code quality / cleanliness
6
Admin section
8
Page templates
10
Library of website themes
10
Mobile optimization / responsive design
10
Publishing workflow
10
Form generator
10
Content taxonomy
9
SEO support
Not Rated
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
API
9
Internationalization / multi-language
Not Rated
Role-based user permissions
10

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