Overall Satisfaction with Acquisio
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like the Bid and Budget Management (BBM) feature, which manages budgets and optimizes for cost per click and cost per acquisition. BBM saves us a lot of time and makes us more efficient.
- Reporting - robust reporting suite that saves hours every week.
- BBM - manages campaign budgets and optimizes bids.
- Great customer service.
- Little support for social management, although some of this is coming soon.
- Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
- Missing some features like labels that we use frequently.
- Increased reporting efficiency
- Better results for clients via BBM's CPC and CPA optimization
- Manage multiple engines (Google and Bing) in one platform
We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Acquisio is great for agencies or anyone managing a large account or multiple accounts. The reporting feature alone makes it worthwhile - no more manually pulling data from multiple sources! The reports help with day to day management too. If you only manage one small account, Acquisio may not be for you, but if you're running multiple accounts it's a must.