Best Search Engine Marketing Tools34Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results. SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones. Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.AdWords1https://dudodiprj2sv7.cloudfront.net/product-logos/C6/tm/KTG8QSJJ3R5N.PNGBing Ads2https://dudodiprj2sv7.cloudfront.net/vendor-logos/tf/J4/RTX1AO2GSVNS-180x180.JPEGDoubleClick3https://dudodiprj2sv7.cloudfront.net/product-logos/gT/0f/RELOHWEA5NBL.PNGMarin Software4https://dudodiprj2sv7.cloudfront.net/product-logos/0B/9h/2TC6E3C1UZ9F.PNGOutgrow5https://dudodiprj2sv7.cloudfront.net/product-logos/DW/pS/G6XZJC55FG6B.JPEGRavenTools6https://dudodiprj2sv7.cloudfront.net/vendor-logos/Hl/dK/6FJC4GOKXA6I-180x180.JPEGAcquisio7https://dudodiprj2sv7.cloudfront.net/product-logos/wT/LB/EOG16LPGS2X6.JPEGWordStream8https://dudodiprj2sv7.cloudfront.net/vendor-logos/vm/lB/RQL3VISI6HBI-180x180.PNGKenshoo Infinity Suite9https://dudodiprj2sv7.cloudfront.net/product-logos/YI/Li/A20SEGV160HD.PNGSizmek10https://dudodiprj2sv7.cloudfront.net/vendor-logos/Gw/7f/966M23WL11IJ.pngAdobe Media Optimizer11https://dudodiprj2sv7.cloudfront.net/product-logos/y1/Oz/0B21LF3VCW6T.PNGReachLocal12https://dudodiprj2sv7.cloudfront.net/product-logos/Cv/oh/IRRRB18VKWZA.PNGYahoo! Advertising13https://dudodiprj2sv7.cloudfront.net/vendor-logos/sZ/Wn/EXS3XLGS0KDW-180x180.JPEGSE Ranking14https://dudodiprj2sv7.cloudfront.net/product-logos/IA/rC/MHOAE18J8JKX.PNGCaptora15https://dudodiprj2sv7.cloudfront.net/product-logos/QD/1p/VTF3OG9FF7SM.PNGReportGarden16https://dudodiprj2sv7.cloudfront.net/product-logos/zf/Yq/4BV1GKFOF74T.PNGMatchCraft AdVantage17https://dudodiprj2sv7.cloudfront.net/vendor-logos/8H/Qv/68PZUBWD8S59.pngIgnitionOne Digital Marketing Suite18https://dudodiprj2sv7.cloudfront.net/vendor-logos/hV/Sb/WK9T5E46MVE8.pngAdStage19https://dudodiprj2sv7.cloudfront.net/vendor-logos/jp/6F/TI4RZ112WX4B-180x180.PNGSwoop20https://dudodiprj2sv7.cloudfront.net/product-logos/Sa/cs/5PHA9O1B38L1.JPEGAdGooroo21https://dudodiprj2sv7.cloudfront.net/vendor-logos/iP/rr/Z3AAR5SE53TB.pngBuyerPath22https://dudodiprj2sv7.cloudfront.net/product-logos/09/y6/AWRA2ZR582HQ.pngClickable23https://dudodiprj2sv7.cloudfront.net/product-logos/nF/aa/Z2DFW0VIOHM0.PNGQuanticMind24https://dudodiprj2sv7.cloudfront.net/vendor-logos/r8/UH/DJJ3RQFW38LP-180x180.PNGClickSweeper25https://dudodiprj2sv7.cloudfront.net/vendor-logos/6K/3W/AAODRTP12CBI.png

Search Engine Marketing Tools

Best Search Engine Marketing Tools

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Products and services must have 10 or more ratings to appear on the TrustMap, and those above the median line are considered Top Rated.

Search Engine Marketing Tools Overview

What is Search Engine Marketing (SEM)?

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

What are the most important features of SEM tools?

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least have features that facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

SEM & Competitive Marketing Intelligence

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing Products

Listings (1-25 of 49)

AdWords

593 Ratings

Google AdWords is Google's pay-per-click online advertising program. With AdWords users set their budget and choose where their ads appear in search listings, and on partner websites. AdWords uses cost-per-click (CPC) bidding.

Bing Ads

70 Ratings

Bing Ads is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign, though across the Yahoo! Bing Network. Bing...

DoubleClick

139 Ratings

DoubleClick was acquired by Google in 2008 but still operates as a separate entity to support its platform, DoubleClick Digital Marketing (or DDM), used to manage (potentially) complex marketing campaigns. To that end it focused on uploading ads and reporting their performance and also provides...

Marin Software

59 Ratings

Marin Software is a very popular cloud-based cross-channel marketing advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement...

Outgrow

45 Ratings

Outgrow is designed to enable marketers to easily create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. With Outgrow, marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can...

RavenTools

45 Ratings

Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor...

Acquisio

24 Ratings

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization...

WordStream

31 Ratings

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,...

Kenshoo Infinity Suite

25 Ratings

Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Sizmek

22 Ratings

Sizmek is the rather extensive eponymous advertising / marketing platform from the company of the same name recently formed and gone public as a separate entity from its former body (Digital Generation, Inc, or DG) in 2014. It's focus is on broadness: it is meant for advertisers and agencies...

Adobe Media Optimizer

26 Ratings

Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

ReachLocal

7 Ratings

ReachLocal is an all-in-one digital marketing system designed for SMBs. The ReachLocal online marketing suite includes solutions for: search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), lead conversion...

Yahoo! Advertising

11 Ratings

Yahoo! Advertising, or Yahoo Search Marketing, is Yahoo's search marketing platform for placing advertisements in search results across the Yahoo! Bing Network. It is an old advertising platform, having begun as GoTo.com in the nineties, renamed Overture Services, Inc in 2001, and finally being...

SE Ranking

5 Ratings

SE Ranking is a website optimization solution. Some key features include: Local Rank Tracking, Automatic Daily Updates and Monitoring of Competitors.

Captora

3 Ratings

Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.

ReportGarden

2 Ratings

ReportGarden is a reporting and dashboarding product for enterprise ad agencies. According to the vendor, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. 1000+ agencies use ReportGarden to automate the most time consuming tasks...

MatchCraft AdVantage

1 Ratings

MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of running Google...

IgnitionOne Digital Marketing Suite

3 Ratings

IgnitionOne's Digital Marketing Suite (IgnitionOne DMS) offers a broad, cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with...

AdStage

5 Ratings

The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete...

Swoop

1 Ratings

Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.

AdGooroo

7 Ratings

AdGooroo is a Chicago based Kantar Media company (since its acquisition in December, 2012) and platform of the same name for optimizing search engine marketing via, primarily, keyword research and suggestions. AdGooroo delivers competitor data and campaign performance analysis to fine tune pay per...

BuyerPath

We don't have enough ratings and reviews to provide an overall score.

BuyerPath is a search advertising platform with features such as retail product ads, product feed management and feed optimization, and bid parting for each product ad.

Clickable

We don't have enough ratings and reviews to provide an overall score.

Clickable is a fully-featured search engine marketing solution with robust integrations, workflow automation, and all-in-one dashboards.

QuanticMind

We don't have enough ratings and reviews to provide an overall score.

QuanticMind is a search engine marketing (SEM) platform from the company of the same name in Redwood City, California, launched in 2011, and formerly called InsideVault. Leveraging machine learning and predictive bidding insights, QuanticMind aims to optimize and automate search engine advertising...

ClickSweeper

We don't have enough ratings and reviews to provide an overall score.

ClickSweeper from San Jose company Varazo is a search engine marketing (SEM) platform dedicated essentially to bidding and pay per click (PPC) campaign management, bid management being its emphasis, for companies who need digital advertising (or agencies who do it for them and need multi-account...