Search Engine Marketing Tools
Best Search Engine Marketing Tools
TrustMaps are two-dimensional charts that compare products and services based on end-user satisfaction ratings and research frequency by prospective buyers. You can filter the data by company size, because small businesses and enterprises can have very different needs.
Products and services must have 10 or more ratings to appear on the TrustMap, and those above the median line are considered Top Rated.
- Top Rated Search Engine Marketing Tools include: Outgrow, AdWords, RavenTools, DoubleClick, Bing Ads, and WordStream.
- Other Search Engine Marketing Tools on the TrustMap include: Sizmek, Adobe Media Optimizer, Kenshoo Infinity Suite, Yahoo! Advertising, Acquisio, and Marin.
- A complete list of Search Engine Marketing Tools is available here.
Search Engine Marketing Tools Overview
What is Search Engine Marketing (SEM)?
What are the most important features of SEM tools?
SEM & Competitive Marketing Intelligence
Search Engine Marketing Products
AdWords
Google AdWords is Google's pay-per-click online advertising program. With AdWords users set their budget and choose where their ads appear in search listings, and on partner websites. AdWords uses cost-per-click (CPC) bidding.
Bing Ads
Bing Ads is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign, though across the Yahoo! Bing Network. Bing...
DoubleClick
DoubleClick was acquired by Google in 2008 but still operates as a separate entity to support its platform, DoubleClick Digital Marketing (or DDM), used to manage (potentially) complex marketing campaigns. To that end it focused on uploading ads and reporting their performance and also provides...
Marin Software
Marin Software is a very popular cloud-based cross-channel marketing advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement...
Outgrow
Outgrow is designed to enable marketers to easily create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. With Outgrow, marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can...
RavenTools
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor...
Acquisio
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization...
WordStream
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,...
Kenshoo Infinity Suite
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Sizmek
Sizmek is the rather extensive eponymous advertising / marketing platform from the company of the same name recently formed and gone public as a separate entity from its former body (Digital Generation, Inc, or DG) in 2014. It's focus is on broadness: it is meant for advertisers and agencies...
Adobe Media Optimizer
Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
ReachLocal
ReachLocal is an all-in-one digital marketing system designed for SMBs. The ReachLocal online marketing suite includes solutions for: search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), lead conversion...
Yahoo! Advertising
Yahoo! Advertising, or Yahoo Search Marketing, is Yahoo's search marketing platform for placing advertisements in search results across the Yahoo! Bing Network. It is an old advertising platform, having begun as GoTo.com in the nineties, renamed Overture Services, Inc in 2001, and finally being...
SE Ranking
SE Ranking is a website optimization solution. Some key features include: Local Rank Tracking, Automatic Daily Updates and Monitoring of Competitors.
Captora
Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.
ReportGarden
ReportGarden is a reporting and dashboarding product for enterprise ad agencies. According to the vendor, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. 1000+ agencies use ReportGarden to automate the most time consuming tasks...
MatchCraft AdVantage
MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of running Google...
IgnitionOne Digital Marketing Suite
IgnitionOne's Digital Marketing Suite (IgnitionOne DMS) offers a broad, cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with...
AdStage
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete...
Swoop
Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.
AdGooroo
AdGooroo is a Chicago based Kantar Media company (since its acquisition in December, 2012) and platform of the same name for optimizing search engine marketing via, primarily, keyword research and suggestions. AdGooroo delivers competitor data and campaign performance analysis to fine tune pay per...
BuyerPath
BuyerPath is a search advertising platform with features such as retail product ads, product feed management and feed optimization, and bid parting for each product ad.
Clickable
Clickable is a fully-featured search engine marketing solution with robust integrations, workflow automation, and all-in-one dashboards.
QuanticMind
QuanticMind is a search engine marketing (SEM) platform from the company of the same name in Redwood City, California, launched in 2011, and formerly called InsideVault. Leveraging machine learning and predictive bidding insights, QuanticMind aims to optimize and automate search engine advertising...
ClickSweeper
ClickSweeper from San Jose company Varazo is a search engine marketing (SEM) platform dedicated essentially to bidding and pay per click (PPC) campaign management, bid management being its emphasis, for companies who need digital advertising (or agencies who do it for them and need multi-account...