Item: Acquisio
Rating: 9
Author: Ben Hopper | Digital Marketing Specialist

Overall Satisfaction with Acquisio

Use Cases and Deployment Scope

As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, display, and social media ads for all clients. The Digital Strategy team uses Acquisio to directly manage paid search ads and report on most digital campaigns.

Pros and Cons

Pros

Easy to create reports for digital campaigns
Easy to make bulk changes to paid search campaigns
Easy to ensure consistency of paid search campaigns across Google and Bing
Ability to automate reports and email them to specific users on a scheduled basis
Bid and budget automation for paid search campaigns is successful at hitting CPA targets

Cons

Lack of ability to manage social media ads
Somewhat limited number of visualizations in reports
Slow to add new features and respond to changes in platforms

Return on Investment

Increased employee efficiency
Increased client satisfaction/retention due to the quality of the reports
Greater insight into performance across Google and Bing

Alternatives Considered

Domo

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

Likelihood to Recommend

Acquisio is great if you are managing a large number of paid search campaigns. It makes it easy to keep track of everything and make bulk changes when necessary. The reports are exceptional at providing a comprehensive view of the data and are extremely easy to create. If you need to create a custom ad hoc report, it can be done in as little as one minute. You can then schedule the reports to be emailed to yourself or someone else on a recurring basis.

Comments

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Acquisio makes it easy to create reports and bulk manage paid search