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Acquisio Review: "Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people"
https://www.trustradius.com/search-engine-marketing-semAcquisioUnspecified6.525101
David Meindl profile photo
March 30, 2017

Acquisio Review: "Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Acquisio

Acquisio is used by our digital marketing department. Before we began using Acquisio, we were unable to scale our digital marketing business. We needed to significantly decrease the time spent setting up, managing and optimizing campaigns. We needed a platform that would automate tracking, reporting, budget management, and bid optimization. We needed a platform that would allow us to manage both AdWords and Bing Ads, and preferably sync the two. Acquisio does all this for us and much more.
  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
  • From just one of Acquisio's products we see an ROI of 1273%. The more we apply the tools Acquisio offers, the more profitable we become.
  • For our clients, Acquisio has helped them reduce their CPC and Cost/Conversion by nearly 50%.
  • Kenshoo
Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid optimization and budget management system.
Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.