The best email Automation + Sales CRM out there!
Updated May 18, 2021

The best email Automation + Sales CRM out there!

Aldo Ibrahimi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is really the best tool out there. I haven't used it to the maximum of its capabilities because I am personally at a phase where I am restructuring my business, but it is absolutely amazing. I can not wait to use the entirety of the features it offers. One thing that I love about the system is that it is super easy and intuitive to use. I am a real estate agent and I use it for many drip campaigns and automated autoresponders, so having the ability to include text messages and the way you can condition pretty much everything based on user behavior is pretty amazing.
  • Email automation
  • Sales pipeline CRM (amazing UX/UI)
  • SMS & email integration
  • Behavioral messaging, etc.
  • Doesn't integrate well with Zapier for some Real Estate CRMs.
  • Expensive to get the Sales CRM on the higher plan.
  • Very new to calculate my ROI on using AC.
I cannot state a single con.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
Not Rated
Custom reports
Not Rated
API
7
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated