Honest review for people who like sarcastic skepticism
May 21, 2021
Honest review for people who like sarcastic skepticism

Score 10 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
I use ActiveCampaign for managing all my contact lists that I nurture with my content marketing.
My goal is to create content that educate or engage with people regarding a specific niche/needs, and by providing them content that answer their questions, learn them new things, help them solve problems, or help them make greater choices, I am building a win-win relationship with my audience: They save time, money, frustrations & I make money in exchange (same way as a service provider).
AC helps me centralise every written communication I send to my audience when I want to present them new ideas or when I want to engage directly and intimately (in a message consuming point of view) with them, and it helps me do it accordingly to a specific pace that I choose to apply (with the help of automations).
I can decide if I send mails directly to my list, or if I prefer to wait for them to take a specific action on my website, or if I want to wait for them to open a specific message, or click a specific link.
This helps me keep in touch only with hot segments of my list.
My goal is to create content that educate or engage with people regarding a specific niche/needs, and by providing them content that answer their questions, learn them new things, help them solve problems, or help them make greater choices, I am building a win-win relationship with my audience: They save time, money, frustrations & I make money in exchange (same way as a service provider).
AC helps me centralise every written communication I send to my audience when I want to present them new ideas or when I want to engage directly and intimately (in a message consuming point of view) with them, and it helps me do it accordingly to a specific pace that I choose to apply (with the help of automations).
I can decide if I send mails directly to my list, or if I prefer to wait for them to take a specific action on my website, or if I want to wait for them to open a specific message, or click a specific link.
This helps me keep in touch only with hot segments of my list.
- On site event tracking
- Automation Creation
- Designing template for the mails you want to send
- Keeping your list organized
- UX of the dashboard (USE MORE CONTRAST !!)
- Increase the visibility of the teaching platform of ActiveCampaign
- Increase the UX of the 'starting a campaign' menu
- Implement 100s of emails addresses fast
- Create 1 full campaign in one night (5 long copy mails)
- Integrate easily with WordPress (and save a lot of time)
- GetResponse and Mailchimp
GetResposne was really good UX a few years ago, but now ActiveCampaign has a similar experience to provide when building and linking every step of your automation.
Mailchimp is something I hate to use as their interface is mind-bogglingly bad, and I find it very VERY confusing (everything is in black and white, the interface doesn't help you understand what menu to click on, etc... Very bad experience using Mailchimp (i prefer to pay instead of using it even for free).
Mailchimp is something I hate to use as their interface is mind-bogglingly bad, and I find it very VERY confusing (everything is in black and white, the interface doesn't help you understand what menu to click on, etc... Very bad experience using Mailchimp (i prefer to pay instead of using it even for free).
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes