Item: ActiveCampaign
Rating: 10
Author: Katie Decker

Use Cases and Deployment Scope

I use ActiveCampaign to simplify my marketing and communication with customers. I create automations to track and engage new customers. It is used across the entire organization. It saves me time and keeps things organized. I don't have to manually track email addresses and current and potential customers. Any time I have an event, I create automations to send out before and after the event to keep customers engaged without much effort on my part.

Pros and Cons

Easy to use
Versatile
Great customer service

Make the reports easier to access

Return on Investment

Increased customer base
Increased engagement with website and socials
Organized contacts easily

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

WordPress

Likelihood to Recommend

I used ActiveCampaign when setting up a webinar. I set up a sequence where the participants were given information before, allowed to sign up, links to other pages to engage, and had the opportunity to collect materials. It makes it seem a lot less salesy and more personalized. As a novice user, the entire sequence took less than an hour to create from start to finish, which I would not have thought possible.

ActiveCampaign Simplifies Life

Software Version

Overall Satisfaction with ActiveCampaign