Top-notch marketing automation
September 10, 2021

Top-notch marketing automation

Himanshu Ganoliya | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

One of the best marketing automation platforms out there.
The most comprehensive email marketing system in one place, be it design, development, automation, analytics, tracking, forms, landing pages, and a lot more. Plus, a great tool for funnel design and automation. Inbuilt A/B testing, excellent CRM + predictive sending. Lots of integrations.

I suggest and implement ActiveCampaign for my clients. The platform is smooth, UI is intuitive, and tons of features for almost every use case.
  • Email Marketing
  • Marketing automation
  • Sales automation
  • Platform is overwhelming for beginners. Has a lot.
  • Slight learning curve
  • More leads
  • More sales
  • Better customer support

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign has almost all features a business could need (small or large).
The only place it's not appropriate is if you're a new/independent creator who just wants to send newsletters to his email list. In this case, you can find more affordable tools with smaller learning curves.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated