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Great Email Marketing Tool
December 27, 2021

Great Email Marketing Tool

Vincenzo Salfi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We needed a good product to use for our weekly newsletters, targeted to both our clients and other external stakeholders. We had already used much software, which we found difficult to use, with not many good templates, and full of bugs and issues with DKIM authentication. ActiveCampaign has solved all of these, giving us an easy, complete, and efficient product, at a terribly competitive price, with the constant availability of an account manager!
  • Email Templates.
  • Easy to configure and build emails.
  • Range of automations available.
  • It is sometimes slow in making the changes and takes good use of the computer CPU.
  • Many automations are NOT for beginners of email marketing and take time to be fully digested.
  • Increase in Customer Retention Rate due to more communication.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

For any company's email marketing, ActiveCampaign is clearly one of the main go-to choices. Particularly for a small business like ours, cost-wise it is extremely competitive and delivers any possible business need. Great to manage huge contact lists and it also has great and numerous templates for any company struggling to find the right ones!

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated