Excellent marketing automation platform: Very happy with the software and the support provided by the company!
August 31, 2022

Excellent marketing automation platform: Very happy with the software and the support provided by the company!

David Kennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to manage all of our email marketing, making use of automations, email campaigns and integrations with other business systems.

It has revolutionised the way in which we are able to communicate with prospective and existing patients, to provide them with valuable information relating to health & fitness, and encouraging them to use our blood tests to monitor their health.

The software itself is very powerful and easy to use, which were the main reasons I chose it over the competition. One aspect that we could not have predicted before purchasing the software is the quality of the support and onboarding - every member of the ActiveCampaign team that we have dealt with has been exceptionally helpful in enabling us to get the most out of the software - this has made a huge difference in the value we get from the system and really sets ActiveCampaign apart from other software that we use.

All in all, we are very happy with ActiveCampaign and we plan to continue to extend its use across the organisation as we move forwards.

  • Email marketing
  • Automations
  • Integrations
  • Some of the tracking could be easier to setup
  • Live chat capability could be improved
  • We don't use a lot of the functionality that we could use
  • Increased conversion rates from emails
  • Improved communications with patients
  • Quick to convert leads into prospects

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Very well suited to automated email campaigns that are driven by events, eg a form filled out on the website

Very good for one-off email campaigns/email blasts to your mailing list

Works well in tandem with other systems - lots of integrations available out of the box with systems like Salesforce

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
6
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
7
Social profile integration
6
Dashboards
6
Standard reports
6
Custom reports
6
API
9
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated