Great for Emailers and Sales Funnel Tracking
September 07, 2022

Great for Emailers and Sales Funnel Tracking

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to track the progress of deals through our sales funnel. We also share emails with relevant and helpful educational content with our customers and prospects. We also send personalized emails through ActiveCampaign as well. It is a great tool that allows us to keep ourselves in front of our customers.

Pros

  • Great Metrics.
  • Intuitive Interface.
  • Easy Contact Management.

Cons

  • Once you send an email there is no way to review the content of it without copying it. So if I wanted to share an email that has been sent already with my team I have to duplicate it within the email builder.
  • It has allowed us to get a better feel for where customers drop off in our sales funnel.
  • It allows us to promote our video content better.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign suits as well as the pipeline tracking works well with our sales funnel process and allows us to feature our video content directly in the emailers. It was super easy to bring over our data from our old CRM and editing contacts in bulk is seamless.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
9
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10

Comments

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