ActiveCampaign makes email marketing easy and super flexible
September 09, 2022

ActiveCampaign makes email marketing easy and super flexible

Ellie Busby | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We primarily use ActiveCampaign (AC) for automated email marketing and newsletters. It helps us nurture our leads automatically and generate sales. When leads sign up for a lead magnet, they get added to ActiveCampaign and send nurture emails for days-weeks before receiving sales emails. We also use ActiveCampaign for nurturing customers after a purchase. Because our product is a test that takes time to get results, we keep our customers "warm" by sending them emails over weeks about what they can expect.
  • It's easy to add/update contacts automatically
  • Designing automation is really flexible and easy to do
  • Campaign reports are in-depth and easy to interpret
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
  • It automated my sales process and increased sales by 50%.
  • It's allowed us to create more complex automation, leading to more sales.
  • It's increased our customer satisfaction.
MailerLite is cheaper but a lot simpler. You're very limited in what you can do because you can't tag or segment. On the other hand, ActiveCampaign is extremely flexible with tagging and you can create as many complex dynamic segments as you like, which means you can send much more personal emails.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.

However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
6
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
Not Rated
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated