Great product for Complex RM Campaigns
November 30, 2017
Great product for Complex RM Campaigns
Score 6 out of 10
Vetted Review
Verified User
Software Version
SaaS
Modules Used
- Neolane Campaign
- Neolane Leads
- Neolane Social Marketing
- Neolane Interaction
Overall Satisfaction with Adobe Campaign
Adobe Campaign has been used by my organization to develop and send out emails that need more competitive analytics and more challenging email streams in order for our company to stay competitive with others within our industry. It solves our ability to compete as well as create more dynamic CRM campaigns.
- Drag and drop makes it easy for entry level employees to help.
- Analytics helps us to see how the campaign is working.
- Email streams are created and executed on that have been documented and proven to help our bottom line.
- Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
- Certification process is a mess.
- Training on this product can be dramatically improved.
- We've seen an increase in customer response rate through our emails.
- We've seen a decrease in time that it takes to create complex RM campaigns.
- We've seen an increase in the amount of time spent trying to get certified because the certification process is a disaster.