Adorable marketing campaign using Adobe Campaign (NeoLane) + Adobe Analytics and Adobe Audience Manager.
Updated September 28, 2017

Adorable marketing campaign using Adobe Campaign (NeoLane) + Adobe Analytics and Adobe Audience Manager.

Arvind Jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Neolane Campaign
  • Genesis Connector to Integrate Adobe Campaign to Adobe Marketing Cloud

Overall Satisfaction with Adobe Campaign

Adobe Campaign is used as the core email marketing tool (outbound) as well as customer Interactions management tool (Inbound) in the Adobe marketing platform stack. It is used by creative team for email template design, email developers, field marketing, hub managers, partner and channels marketing team to send out adorable marketing campaigns via different channels like email, SMS, direct postal mail, Push and display ADs on our websites. When done right, using predictive and next best message concept, these emails delight customers as they are very relevant to where they are in their discovery / buying journey.

Adobe Campaign should be operationalized, architected and run by a central operations team. Proper user training and on boarding support should be provided. New add on custom developments are done to enable CAN SPAM law compliance, explicit and double opt in, context based marketing, omni channel reach out, web services integration and Adobe Marketing Cloud (AMC) integration via core services for predictive analytics and next best content. AC delivers the right message to the right prospect or customer at the right time on the right channel.

So you will need to run fewer campaigns but they will be more effective ones with higher ROI and conversion rates.

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
I have used Marketo, Eloqua, HubSpot and ConstantContact. Each has their pro and cons. We need to see the ecosystem and business need to make a recommendation.
Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.

Adobe Campaign Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Integration with Microsoft Dynamics CRM
Integration with SugarCRM