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Great For Email Automation and Segmentation
December 11, 2019

Great For Email Automation and Segmentation

Robyn Mays | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hosted by Adobe

Modules Used

  • Offers/Interaction Management
  • Transactional Messages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is used across the whole organization. Adobe Campaign is used to target customers through various communication channels. It can be used for B2B and B2C.
  • There is so much room for customization and the features are endless.
  • Great Segmentation.
  • Costly.
  • It requires someone to manage it full time.
Adobe Campaign is one of the best tools out there for complicated workflows and segmentation. It is excellent for big businesses that regularly deal with customers and get information from them.

Adobe Campaign Feature Ratings

7.1
WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
4
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead Management ()
Not Rated
8.0
Calendaring
8
Social Media Marketing ()
Not Rated
7.7
Dashboards
8
Standard reports
7
Custom reports
8
8.3
API
Not Rated
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated