A single solution for marketing automation
January 14, 2020

A single solution for marketing automation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hybrid

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is used for targeting customers and managing the marketing campaigns. It is the main milestone in sales funnel management for our organization.
  • Easy to integrate.
  • Simple user-interface.
  • There aren't enough language options.
  • The investment cost might be high for some.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Adobe Campaign is an excellent marketing automation tool. It allows making for omni-channel, customized, and automated management campaigns.

Adobe Campaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Calendaring
9
Dashboards
9
Standard reports
10
Custom reports
10
API
8
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10