You Are at the Right Platform!
October 10, 2019

You Are at the Right Platform!

Jyoti Yadav | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – On-Premise

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages
  • Landing pages
  • SMS
  • iOS and Android Push Notification
  • Email Deliverability
  • Direct Mail

Overall Satisfaction with Adobe Campaign

Adobe Campaign is used for the whole organization. It is mainly used for targeting customers via different communication channels, converting them to buyers, sending welcome emails, real-time offers, and multiple other functionalities.
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
  • Everything is in XML language. It can be easily integrated with other tools as communication between different technology occurs in XML language.
  • Survey forms and storage of responses, as well as triggering different workflows based on survey response.
  • Offer Management Module interaction in different ways, either unitary or batch. It can be integrated with transaction messages, push notifications, and email. You can configure real-time offer management services as well via a web service call.
  • It targets the right audience, and maintains email deliverability optimally based on the filters and typologies defined.
  • You can add more functionalities definitions using Advanced JS, SQL scripts. A custom function addition is possible.
  • Limitation in the number of records javascript can update/process at a time, like 10,000 records at a time.
  • The database gets stuck for hours in SQL scripts because of the large tables involved. A large amount of data is to be processed, and you don't get the idea of whether it is processing or not. Sometimes this takes more than a day.
  • You find no logs (not even in verbose logs) for SMS MO messages. It says web and SMS modules are involved. But no log is recorded in verbose mode.
  • Can personalization in delivery be done before confirming delivery? We get an error while processing delivery that some of the personalization defined is not correct, and the delivery gets errored out.
1) I find it best for communications via email, SMS, Direct Mail, and Push Notifications.
2) I find it best for Offer Management, providing various offers to customers.
3) Design of campaigns within certain Plans and programs.
4) The monitoring of Adobe Campaign is also possible via Dashboard.
5) It supports multilingual webforms. You can design a single web form to be displayed in multiple languages.

Adobe Campaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
7
Calendaring
10
Dashboards
8
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10