Great software for Marketin campaings
October 31, 2019

Great software for Marketin campaings

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center

Overall Satisfaction with Adobe Campaign

Adobe Campaign has enabled our business to begin a journey down the road to true cross-channel marketing. We had to graduate from single-touch email campaigns to a more sophisticated marketing approach to remain competitive, and the Adobe marketing tool has been key. Very flexible (at the cost of up-front development).
  • Intuitive and user-friendly interface
  • Customizing forms and static pages, and storing form responses
  • Best pricing on the market.
  • Performance is kinda slow, the program always seems heavy.
  • Putting packages into production requires high authorization.
Adobe Campaign is a much more robust and feature-rich option for greater engagement.
It is one of the best software for triggering marketing campaigns or notifications. For those who want to be assured of reaching their targets is an excellent choice. It has tools for creating campaigns and tools for dealing with statistics, ensuring you know which campaigns were most read or most clicked.

Adobe Campaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
7
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Calendaring
9
Dashboards
9
Standard reports
9
Custom reports
8
API
8
Role-based workflow & approvals
4
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated