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Campaign management made easy
November 29, 2019

Campaign management made easy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center

Overall Satisfaction with Adobe Campaign

The tool has helped us with marketing issues and manages the communication channels of our clients. We can treat each customer as unique, which is essential in today's marketing world.
  • Detail and analyze the efficiency of marketing actions.
  • Measure ROI.
  • Client profiles.
  • Realtime monitoring.
  • Email creation.
I particularly like the fact that it is cloud-based, making implementation a streamlined process. I think it is quite expensive if you have a small or medium-sized business, which could be a hindrance.

Adobe Campaign Feature Ratings

8.3
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead Management ()
Not Rated
10.0
Calendaring
10
Social Media Marketing ()
Not Rated
9.7
Dashboards
10
Standard reports
9
Custom reports
10
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated