Adobe Campaign improves your marketing strategies
November 27, 2019
Adobe Campaign improves your marketing strategies
Score 9 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hybrid
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
Overall Satisfaction with Adobe Campaign
We bought this tool to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift. We also used this tool to measure when customers receive our invoices, open them, and pay them.
Pros
- We love Adobe Campaign and how we are able to track multiple CRM activities, like real-time campaigns, targeted campaigns, and handling our email marketing.
- Automating our campaigns has increased our sales and has given us a better understanding of our clients.
- It provides the possibility to create any type of campaign, from simple to complex.
Cons
- To be able to use its features to the fullest, it requires experienced developers and can be difficult for new users to learn.
- There's no easy way to roll back changes.
- Customer Support can be somewhat suspect at times, but their implementation team was helpful.
After several reviews, we decided to buy Adobe Campaign for its price and ease of integration with our salesforce CRM.
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