Adobe Campaign improves your marketing strategies
Eduin Zuloaga | TrustRadius Reviewer
November 27, 2019

Adobe Campaign improves your marketing strategies

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Adobe Campaign v6/v7 – Hybrid

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages

Overall Satisfaction with Adobe Campaign

We bought this tool to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift. We also used this tool to measure when customers receive our invoices, open them, and pay them.
  • We love Adobe Campaign and how we are able to track multiple CRM activities, like real-time campaigns, targeted campaigns, and handling our email marketing.
  • Automating our campaigns has increased our sales and has given us a better understanding of our clients.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • To be able to use its features to the fullest, it requires experienced developers and can be difficult for new users to learn.
  • There's no easy way to roll back changes.
  • Customer Support can be somewhat suspect at times, but their implementation team was helpful.
All our marketing strategies can be used to maintain all our workload in this application. Additionally, this application comes with a full integration capacity that allows me to work on various applications with huge comfort. Furthermore, emails that are being sent or that are being received can be organized into a regular pattern. We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles the sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
After several reviews, we decided to buy Adobe Campaign for its price and ease of integration with our salesforce CRM.
  • Email
  • Push
  • SMS
He have almost 5 channels:
- Web
- Call Center
- Whatsapp
- Facebook
- Twitter
We create campaigns that we can share for training purposes. I teach multiple classes a week, and this enables me to have a visual platform. We make campaigns that we send to clients in emails so they can operate more efficiently.

Adobe Campaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
10
Calendaring
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9