Excellent tool to get data on customer journey!
December 31, 2024

Excellent tool to get data on customer journey!

Alfredo Korte | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

Adobe Customer Journey Analytics is both useful and dynamic. It is simple and straightforward to understand. When using Adobe Customer Journey Analytics, the process of importing and visualizing data becomes more convenient.

Pros

  • allows for very specific and customized advertising strategies
  • it has an easier UI/UX design
  • increases the number of sales

Cons

  • it has problems with data lag
  • can use ai in their tool to understand data
  • good customer service
  • makes user flows better
  • improves efficiency
To maximize marketing strategies and guarantee higher return on investment, Adobe Customer Journey Analytics offers thorough attribution analysis, path study and user flow optimization.
The real time data analysis function monitors clients and it helps us to increase our sales and efficiency.
I have used a lot of adobe tools and i think mostly all of their products are amazing and easy to use.

Do you think Adobe Customer Journey Analytics delivers good value for the price?

Yes

Are you happy with Adobe Customer Journey Analytics's feature set?

Yes

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Customer Journey Analytics go as expected?

Yes

Would you buy Adobe Customer Journey Analytics again?

Yes

It is best for clients who wants to import and visualize their data in an easier way. Sometimes data delays and it is a bit expensive but I think that it is worth it.

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