Powerful concept but poor implementation with potential
March 26, 2025

Powerful concept but poor implementation with potential

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

Real time journey analytics, insights and optimization

Pros

  • Real-Time Journey Analytics
  • Real time insights
  • Real-time optimization of segments

Cons

  • Adobe Analytics should be the part of overall CJA
  • Use of custom AI model for optimization opportunity
  • OOTB connector for other 3rd party platform
  • Real-Time visibility of journey performance
  • real time opportunity of optimization
  • Does not work well if everything is not in AEP
Very good only if using all other Adobe AEP products like RTCDP, AJO, Target etc
Great concept and powerful tool only if using other AEP products in the martech stack

Do you think Adobe Customer Journey Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Customer Journey Analytics's feature set?

No

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

No

Did implementation of Adobe Customer Journey Analytics go as expected?

No

Would you buy Adobe Customer Journey Analytics again?

Yes

Initial setup need careful design for optimized use of CJA. Bringing right dataset to CJA is important. Works well only when used a long with other Adobe products

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