CJA for the people
March 26, 2025

CJA for the people

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

We use it for intranet site analytics. At the moment, we use it for basic data such as page views, sessions, unique users, etc. It is limited in scope. We do not yet use it for event tracking, for instance.

Pros

  • Easy of building specific reports
  • Easy of drag and drop metrics
  • Visualization of data

Cons

  • Compared to my recent use of GA4, the performance is clunky
  • Compared to my recent use of GA4, it feels outdated
  • Compared to my recent use of GA4, it is less intuitive
Because it seems to pull in data at the proper rate.
It needs improvement.
So far, it is hard to see the advantage of CJA over GA4. However I have not had enough experience and training yet to be sure. Also, we have not taken full advantage of CJA yet. Another tool we use is Microsoft Clarity, which (for a free service) is quite powerful.

Do you think Adobe Customer Journey Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Customer Journey Analytics's feature set?

Yes

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Customer Journey Analytics go as expected?

Yes

Would you buy Adobe Customer Journey Analytics again?

Yes

To be fair, I am new at CJA and have not had a lot of training, we have have not optimized the data gathering quite yet. Yet, I can't help but compare to GA4 regarding the UX/UI and website performance.

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