Great for Creative suites users looking for gen ai that links into their workflow

In our marketing department we've used Adobe Firefly to creating concepts, graphics and social media assets. In the past we were limited by budget which was resulting in repetitive content and visuals that were not having the impact we wanted. Now with Firefly we're able to develop multiple concepts and visual routes for internal stakeholders to review before we progress further and commit resources. We've also noticed an improvement in the quality of our artwork by using Firefly as well which has been well received by colleagues and led to great employee engagement on corporate content.