Item: Adobe Firefly
Rating: 9
Author: Verified User

Overall Satisfaction with Adobe Firefly

Use Cases and Deployment Scope

I work in an industry with very strict safeguarding rules around the imagery we use, the generative AI adobe provides allows us to create authentic and striking imagery for advertising, without all of the complications of obtaining permissions of using photos of real children.
The generative fill function also allows us to manipulate images that are nearly perfect to use, if not but for a very small tweak/change in layout.

Pros and Cons

Pros

Text to image image Generation
Generative fill/expand
Video generation

Cons

As with most image generation AI, you need to be very very specific about your prompt, otherwise it wont create what you need very well.
Sometimes I find even with a very specific prompt, there are certain things it just wont create.
Sometimes photos can look too glossy/not authentic, but the settings allow you to tweak the style of images.

Return on Investment

Saved us money on stock imagery
Saved us time browsing through 1000s of stock libraries

Usability

Adobe Firefly is really user friendly, even if you haven't used this kind of technology before. It gives good guidance on your prompt, and then also gives you a number of filters, drop drowns and choices to help you narrow down a specific style, fidelity, aspect ratio etc. I think it is really stragithfoeward and easy to use.

Alternatives Considered

This works a lot better than Canva's image generator, and seems to return much more relevant images, even when using the exact same prompt. Canva's function also doesn't have all the specific filters, styles etc, to help you narrow down the exact style of image you need. Canva is a good starter, but Firefly is much better if you have something very specific in mind.

Key Insights

Do you think Adobe Firefly delivers good value for the price?

Yes

Are you happy with Adobe Firefly's feature set?

Yes

Did Adobe Firefly live up to sales and marketing promises?

Yes

Did implementation of Adobe Firefly go as expected?

Yes

Would you buy Adobe Firefly again?

Yes

Other Software Used

Adobe InDesign, Adobe PhotoShop, Adobe Illustrator CC

Likelihood to Recommend

We use it to create really unique and striking imagery for advertising and articles, without having to worry about children being identifiable. This also saves us money on using stock imagery, that other similar agencies may already be using. The generative expand is a lifesaver when you're trying to find images where you need good copy space, as you can quickly and easily tweak/expand an image to create the amount of space you need.

Comments

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Easy and refined image generation software