Item: Adobe Firefly
Rating: 7
Author: Carter Durham

Overall Satisfaction with Adobe Firefly

Use Cases and Deployment Scope

We are long-time users of Adobe's Creative Suite, particularly Photoshop and Illustrator. We create a lot of media and have been understandably curious about the emergent field of generative A.I., and have watched with fascination as different players have emerged on the scene. We've experimented with many AI art engines, Firefly among them. We have yet to incorporate it into any standard processes but continue to monitor its performance as we survey the field.

Pros and Cons

Pros

I love the integration; the generative AI piece is built right into the application
I like that I can use natural speech as a prompt, unlike some other competitors
I love being able to target areas of an image and have Firefly enhance or complete an existing underlying image.

Cons

When not availing myself of the feature, I find the Firefly modal inconveniently ever-present
I've had some real unexpected/undesired results from time to time, although that's to be expected in these early days of AI-generated images
It isn't always user-friendly, and I often have to resort to YouTube tutorials to achieve the effect I want

Return on Investment

Too early to tell, really
Firefly comes included with the creative suite so ROI is harder to calculate because we aren't paying directly for the feature
The way that we use it doesn't lend itself well to quantifiable metrics regarding effectiveness.

Usability

It's conspicuous and fairly intuitive to use; you really can't miss it if you're working in photoshop, for example, and once you attempt to use it, it honestly is pretty user-friendly and pretty clear what you need to do, although that may be too subjective to be true.

Alternatives Considered

Firefly is really the only one that is embedded into a complementary product, so it has a huge edge right there. However, it doesn't seem to be on par yet with Midjourney or Dall-E when it comes to results of your prompts, but it's better than the other ones I listed.

Key Insights

Do you think Adobe Firefly delivers good value for the price?

Yes

Are you happy with Adobe Firefly's feature set?

Yes

Did Adobe Firefly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Firefly go as expected?

Yes

Would you buy Adobe Firefly again?

Yes

Other Software Used

ClickUp, Slack, Google Drive

Likelihood to Recommend

I think for now it is an excellent option if certain Adobe products such as Photoshop are already a part of your organization's process. It is a no-brainer to at least experiment with the feature and see if it can improve the results you're after. It isn't the biggest learning curve in the world to get started so I feel it's fairly accessible to your average CS user.

Comments

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Having A.I. integrated into Photoshop is sooooo nice