Item: Adobe Firefly
Rating: 10
Author: Paul Smith

Overall Satisfaction with Adobe Firefly

Use Cases and Deployment Scope

I use Adobe Firefly for image creation, it does a good job of bypassing stock imagery and I can get closer to the idea I am seeking for photography based ideas. I also use it for text to audio creation when using Animate to generate sound effects, It does an admirable job of both and only keep improving

Pros and Cons

Pros

Image creation
Audio Creation from text
Animating imagery from a still image

Cons

Maybe suggestions to help when a prompt is not working, audio sometimes is hard to nail.
At present I can't fault the imagery, I would like assistance to understand all the settings though, that could be improved, it's a little daunting at first impression
I would like the deconstruction of imagery, where I can upload and have it describe to me so I can 'learn' how it sees

Return on Investment

The ease of creating high quality imagery that is perfectly suited to purpose
The option to create audio effects that again are suited to purpose without investment in audio setups or time recording
The knowledge that there is an ethical consideration to how Adobe Firefly is trained on it's imagery

Usability

I think it's a great tool but there is a learning curve and it can appear daunting at first. It can take a few visits before one dares to 'dip a toe' and try the possibilities on offer. That said, once you do venture in and explore then a world of opportunity opens up before you which only deepens the more confident one gets. It truly becomes another tool in a designers arsenal.

Alternatives Considered

Midjourney

Both are excellent at image creation and both have put great effort into developing their usability. I personally feel that Adobe Firefly had a more considered approach to launching by looking into the ethical side of what it was trained upon where there is a lot of criticism toward Midjourney for taking from all and sundry. Adobe Firefly made its' options quite clear by having settings shown from the outset where mid journey was within the prompt and used on the discord platform which made a great deal of hurdles to cross before being able to comfortably use it. This said, I do use both platforms as they both produce great imagery. For piece of mind though I sway towards Adobe Firefly for its ethical consideration and ease of use.

Key Insights

Do you think Adobe Firefly delivers good value for the price?

Yes

Are you happy with Adobe Firefly's feature set?

Yes

Did Adobe Firefly live up to sales and marketing promises?

Yes

Did implementation of Adobe Firefly go as expected?

Yes

Would you buy Adobe Firefly again?

Yes

Other Software Used

Adobe Illustrator CC, Adobe PhotoShop, Adobe InDesign, Adobe Animate

Likelihood to Recommend

I feel that when a designer like myself needs to use stock imagery to set a scene or focus on an element then it is difficult to wade through images to find the right one. If you are looking for a set that supports a style then it makes it even tougher. Adobe Firefly really helps to compensate for this by allowing that time to be spent honing a style and set of images to the place you want them. This is a priceless asset to any designer and makes this task much more enjoyable,

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