Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Adobe Marketo Engage as our main database for our robust email marketing to thousands of health workers and organizations about our products. We've also synched Adobe Marketo Engage with SalesForce to give true leads to our sales organization to follow up with prospects and close deals.

Pros and Cons

Good Analytics on email sends.
Database management and segmentation.
WYSIWYG HTML to prepare emails.
Lead scoring.

Better Dashboard.
Easier setup and segmentation of lists.
Easier integration with Salesforce.

Using Marketo to Support Sales Goals

Product Launches
Customer Service
Lead Management
Prospecting / New Business

We are trying to drive product engagement and reach audiences as best as possible. We use Adobe Marketo Engage to gather critical information so we can turn a prospect into a full lead. Our content is our key driver to inform and have them make decisions, and then have them convert through a Marketo form.

Alternatives Considered

Mailchimp and AWeber

Marketo is a more full-featured, robust program than just other plain email subscription management platform. There's more you can do with Marketo than the others. With that complexity comes a more higher level of learning, but it's not too steep of a curve if you understand the basic principles in play.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Adobe Marketo Engage works great in managing your database of email contacts and prospects and helps to propel them over to your sales organization for follow-up. Setting up long-tail email programs is pretty straightforward to provide good content to your audience. I've found the stats consistent and easy to use, but I mainly download them into more complete campaign dashboards.

Good List Management and Email Calendaring

Modules Used

Overall Satisfaction with Adobe Marketo Engage