Item: Adobe Marketo Engage
Rating: 8
Author: Sergey Levy

Overall Satisfaction with Adobe Marketo Engage

Use Cases and Deployment Scope

Using Adobe Marketo Engage helped us break free from manual marketing campaign management and has enabled us to automate them more easily. It also lets us customize our decisions according to our needs, which helps us build a more integrated marketing environment that is easier to manage and has a more efficient workflow.

Pros and Cons

Pros

has a wide ranging marketing automation tools
it simplifies marketing operations
can customize the overall customer experience

Cons

complicated to use and is expensive
importing data can lead to duplicates which aren't automatically removed
sometimes the program hangs and some analytical data is missing

Return on Investment

friendly customer service
thorough analytics
can easily create campaigns and sales reports

Using Marketo to Support Sales Goals

Product Launches
Upsell
Lead Management

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Other Software Used

GoTo Meeting, Authentify, Amazon Web Services, Emphasys SymPro Cash Management

Likelihood to Recommend

Adobe Marketo Engage has allowed us to target particular audiences with pertinent content and create different client segments, therefore increasing our conversion rates and income.

Adobe Marketo Engage Feature Ratings

Comments

Please log in to join the conversation

Using Adobe Marketo Engage helps us to simplify and enhance our contacts with new customers

Modules Used